West Palm Beach, FL (PressExposure) January 15, 2007 -- McKerns Development Offers Unique 2007 Service Packages in Press PR Business Development and Marketing
ROYAL PALM BEACH, FL (January 10, 2007) â Public relations industry veteran, Leslie McKerns, owner of McKerns Development, a strategic marketing communications, business development, press and public relations company, announces the firmâs unique 2007 Service Packages. The service packages are: the Press and Publicity Package; the MarketWatch Package; the Strategic Consulting Package; the Market Plan Development Package and the Strategic Business Development Package.
âThe service packages are personal business development kits, unique in that you selectively choose the one that meets your needs, and immediately control the focus and the outcome.â says McKerns. âOur clients get evidence of their own success; our last press release had 61,454 reads by journalists within one day, 99% of our feature story pitches get picked up in major media and 85% of our clients doubled their markets in the first year.â
The Press and Publicity package specifically promotes business goals by providing media attention in magazines and newspapers that clients read.
The MarketWatch Package delivers industry-insider information and custom selected leads, delivering fresh, qualified, targeted contacts and project information.
The Strategic Consulting Package provides custom business insight, rapidly launching a company into the next stage of success.
The Market Plan Development Package creates a custom and specific marketing plan and a system that guides you step-by-step to success in your desired market. The Market Plan includes the exact what-to-do, when and how-to-do-it in all the areas you need - Publicity, Promotion, Marketing and Business Development.
The Strategic Business Development Plan Package dramatically increases the number of leads and provides a rapid system of converting leads to prospects.
âWhat is new for 2007 is using streamlined, laser-focused service packages for promoting your firm, finding out about projects before everyone else and having a road map with step by step directions for your marketing efforts,â says McKerns.
Leslie McKerns, BA, BS, owner of McKerns Development, is a 25 year industry professional and graduate of both Tulane University and Florida International University. She serves on the Board of the American Lung Association, is an independent strategic business development specialist, a professional member of the Gold Coast Public Relations Council (GCPRC) a publicist and writer, a consistent contributor to major media and the Real Estate Editor of CitySmart magazine [http://www.citysmartmagazine].
McKerns Development recently announced their 2007 nomination for the prestigious Bernays Award for excellence in Public Relations for the Branding and Image Campaign for Loggerhead Club and Marina. The firm was nominated by the Gold Coast PR Council (GCPRC) an independent organization of public relations and marketing in Floridaâs Palm Beach and Broward Counties.
McKerns Development works with a variety of companies to increase their visibility, reach the right customers and build their businesses. Clients include developers of high rise, resort, marina, urban, luxury and mixed use projects, interior design companies designing commercial, medical and custom homes, builders, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, technical service firms in engineering and land planning, and public companies, organizations and non-profits.
The firmâs services include business development, press and media relations, branding and media campaigns; handling vital company image details such as press releases, feature stories, media kits, invitations and guest lists of dignitaries, speeches, and media and internet relations.