Allentown, NJ (PressExposure) February 07, 2012 -- If you have a storage closet full of promotional items that never get used or get trashed as soon as they are given, then you really have nothing but closet full or wasted money. This does not do your business any good. However, if used properly, promotional products can be the best advertising investment ever made. The key to making promotional items work for your business is to make them desirable by keeping them fresh, practical, and fun.
There are some standard options for promotional items that everyone loves despite their common nature. Examples include pens, pencils, and cups. Pens disappear from everyone and we are all looking to keep a steady supply. They are left behind, thrown away, and used up, and the more we have on hand the better. When pens are used as promotional items they provide for a real need at no cost to the recipient. They are used in the public eye, making them the best promotional items at serving their purpose. Pair them with a note pad, and you have a set that most will love and use time and time again.
Some not so standard options that go over great are kitchen items such as chip clips and jar openers. Magnets are often given as promotional items, but magnets and key chains kind of suffer from the same tragedy. While useful to a point, these promotional items are so common that the public is inundated with them and people simply have too many. Since other kitchen products are not as commonly seen as promotional items, they are much better received. They may not carry your message the general public the same way pens do, but these promotional items catch the eyes of house guest when used in homes and employees when used in offices, meaning they are not too bad at getting the job done.
In the end, the way to get promotional items to work for you is to give some thought to them. Whether they go along with your business such as a bank using change purses as promotional items, or they are more general in nature such as ink pens, keeping them fresh and desired will make sure they are used. Used promotional items serve their promotional purposes the best.