Los Angeles, CA (PressExposure) May 23, 2009 -- With the current weak economy and the declining state of many media outlets, businesses and public relations professionals are witnessing a dramatic shift in the media landscape. According to public relations expert Lisa Elia, knowing the proper way to approach a journalist or broadcast producer to secure free publicity for your business is more important than ever.
Lisa Elia, owner of Lisa Elia Public Relations, will host a free publicity teleseminar on Tuesday, May 26 at 8 pm Eastern/5 pm Pacific. The seminar will feature media insiders who will reveal industry secrets for successfully approaching and pitching reporters and editors. Special guests include TV coaching expert Maureen Browne (former casting executive for E! Entertainment Television and The Style Network) and prolific blogger Aly Walansky, who writes for iVillage and SheKnows.com, among other sites.
Elia, also known as The CLEAR Publicist, will also share expert PR tips from her upcoming âSecrets of PR Successâ program beginning June 3, 2009. The in-depth, 16-week PR teleseminar series is designed for entrepreneurs, small businesses or anyone who wants to learn to use public relations strategies for branding, publicity and financial growth. The deadline for registration is May 29.
With more than 20 years experience helping clients launch and expand their businesses, Elia recently launched http://www.clearpublicist.com to provide PR tips for entrepreneurs and small businesses via a do-it-yourself online resource offering free PR reports, ezines, and publicity tips and information.
âWhether you are new to media relations or have years of experience, the field is constantly evolving and in this weak economy, itâs more important than ever to know how to pitch like a PR pro so you can secure the publicity you need to grow and sustain your business,â Elia said.
Elia, who has booked and prepped clients for interviews on The Oprah Winfrey Show, CNN, and Time Magazine, will also provide useful interview preparation tips to listeners on the free PR teleseminar.
âSimple things like rehearsing a few succinct and illustrative examples while focusing on projecting a clear and strong voice can really make a difference,â Elia said. âAnd if youâve been busily rushing through your day, itâs important to take a moment to center yourself before the interview and focus on the message youâre about to share. Knowing how to employ effective interview tactics in combination with a strategic approach to your PR can really help you propel your business forward and upward.â
The CLEAR Publicist: With over 20 years of industry experience, public relations expert Lisa Elia teaches clients how to brand themselves, create and implement their own PR programs, improve business communications, and prepare for interviews with proven media training techniques. The CLEAR Publicist is an online resource designed to empower entrepreneurs and small businesses via free publicity teleseminars as well as PR ezines and reports. Elia also provides comprehensive PR service packages for clients primarily in the categories of lifestyle, health and fitness and green products and services.