Pune Welcome's Their 3rd @Home, The Mega Home Store

Mumbai, Maharashtra India (PressExposure) August 18, 2011 -- Nilkamal Ltd. today, launched their 3rd @home - the Mega Home Store in Amanora Town Center - Hadapsar, Pune. This launch was very special for the Company, since Nilkamal began their Home Retail journey with the 1st @home store in Pune in the year 2005. Currently, there are 18 @home stores across the Country spread across 13 cities, covering a total retail space of 3 lakh sq ft carpet area. Present on the occasion were Mr. Hiten Parekh, Executive Director, Nilkamal Ltd. & Mr. Manish Parekh, Executive Director, Nilkamal Ltd. Being positioned as a 'home stylist', @home will facilitate the consumers in Pune with benefits such as wide product range, quality products, home décor ideas, easy finance options, warranty and after sales service.

Pune has recently witnessed a sudden upsurge in the demand for space from global IT/ITeS occupiers, thereby increasing the demands in the residential markets. Further, its proximity to India's financial capital Mumbai has led to substantial spillover of real estate demand in Pune, thereby accelerating activity in the region, says a new report on Pune's commercial real estate market.

@home in Hadapsar is set up on a floor area of 15,000 sq ft with an investment of rupees around 3 crores. The Company is planning to set up two new stores in next six months, and will be looking for more opportunities to expand.

At the launch, Mr. Hiten Parekh, Executive Director, Nilkamal Ltd. said, "Pune is a special destination for us. We started our retail operations from Pune, way back in June 2005 and today, after 6 years & 17 successful @home stores across the Country, we have come back to the City with our 18th store. Our stores in Shivaji Nagar & Yerwada have been very successful. With this launch in Hadapsar - the eastern suburb of Pune, we foresee us tapping a huge potential customer base. We are confident that we will receive a great response from this store as well".

Mr. Manish Parekh, Executive Director, Nilkamal Ltd. further added, "With the trust & reliability of Nilkamal Ltd. in Pune, @home will also serve the brand values to our consumers & give them a plethora of products & services to choose from. The entire experience from the time they enter the store is unique & the experience will make consumers feel at home. @home is not just a home décor & furniture store, @home is now perceived as a "home stylists - interior expert". We believe in helping consumers buy."

At @home, consumers can avail upto-24 months interest-free Easy Monthly Installment (EMI). Free Interior planning service can be availed through @home's 3D Imaging Software wherein one can see how the furniture will look in the given home dimensions. Customers can also seek a free consultation with their in-house interior designing & style experts. @home has laid heavy emphasis on visual merchandising since it forms a critical element of retailing. Every @home store has products interestingly placed in coordinated Room settings giving customer's comfort and convenience offering customers a superior shopping experience.

@home furniture range includes living room, bed-room & dining room & wide range of Knick-Knack utility furniture. The accessories range includes candles, clocks, paintings, picture frames, ornamental flowers, pots & vases, cutlery & wine glasses, kitchen ware, lamps, pillows, upholstery, curtains and all that conceivable for adding style and sophistication simultaneously.

Amidst economic upturn, @home has posted a turnover of Rs. 190 crore for FY 2010-11, which is a 40% growth in turnover over FY 2009-10. The retail division hopes to achieve a 20-25% growth of same store sales for the FY 2011-12. @home has 18 Stores across India at Ahmedabad, Bangalore, Chennai, Coimbatore, Ghaziabad, Hyderabad, Kochi, Mumbai, Navi Mumbai, Pune, Surat, Thane & Vadodara.

Product Price range:
Sofa sets: Rs.19,900/- onwards
Dining sets: Rs.7,500/- onwards
Bedroom sets: Rs.45,900/- onwards
Home accessories: Rs.30/- onwards
Amanora Town Center Mall, Hadapsar,
Contact no.: 020 67260150 / 51

About Nilkamal Ltd

Nilkamal Ltd., is a 1500 crore company with years of remarkable market leadership in moulded furniture & material handling business. Nilkamal group has 4 core businesses; Material Handling solutions such as Crates, pallets, Containers and Bins and other equipments; Moulded Furniture such as Chairs, Tables, drawer systems, and Cabinets, @home, the retail store chain of lifestyle furniture & home d├ęcor and the recently launched Mattress division.

Press Release Source: http://PressExposure.com/PR/Nilkamal_Ltd.html

Press Release Submitted On: August 18, 2011 at 7:43 am
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