Pure Mineral Makeup Company Celebrates Product Expansion

Los Angeles, CA (PressExposure) July 09, 2008 -- Mineral makeup has become so popular that it seems that even most drug store brands now have a "mineral" makeup line. Because skin types vary, there is no ideal formulation that works on all types of skin all the time. Those who have oily skin have vastly different needs than those with dry skin. Coming up on our first anniversary, Purely Cosmetics has proven to be a high quality, well received women owned mineral makeup company.

In addition to our basic foundation line, made for those who either desire full coverage, or the most hypo-allergenic ingredients, Purely Cosmetics now introduces a second formulation: our Skin Smoothing Formula. The Skin Smoothing formula was developed for those who have found that natural mineral makeup enlarges their pores or emphasizes fine lines. As with our original formula, the Skin Smoothing line contains only natural ingredients - mica, titanium dioxide, zinc oxide and iron oxides. This base is enhanced with jojoba oil to nourish the skin, silk powder to hydrate AND absorb excess oils, silica to blur fine lines, as well as a small-micron boron to provide a more matte, pore reducing finish. The Skin Smoothing foundation line glides on easily, is hydrophobic, and feels as soft as velvet.

We've also added the option of adding Pure Silk Powder to our original foundation blend. Silk Powder is a wondrous ingredient. Not only will it aid in absorbing excess oils, it will simultaneously hydrate your skin where necessary. It's properties will change and adapt to temperature and humidity, making it a valuable ingredient for those who live in humid areas. Pure Silk Powder also contains 18 essential amino acids, and reflects light the most closely to natural skin. A downside to wearing bare mineral makeup is that it often photographs very white due to the light refraction of zinc oxide and titanium dioxide. This can be counteracted by wearing a finishing layer of silk powder, which is colorless and can be added throughout the day without affecting the look you applied in the morning. Purely Cosmetics sells 100% Pure Silk powder both as an additive option to our basic foundation, or alone to be used as either a primer or finishing layer.

Because your makeup is only as good as your application, Purely Cosmetics carries a huge line of makeup brushes for every need. Unlike many smaller mineral makeup companies who carry a few basic brushes, we offer a brush for every type of application: from concealer brushes and several types of eye shadow brushes to both large and small kabukis, as well as blush and powder brushes. Our most popular types are offered in both first cut, natural hair (badger, pony, sable or goat hair) and ultra-soft high tech synthetics bristles as a vegan alternative, or for those with extremely sensitive skin. Because our natural hair brushes are first cut hairs, no animal cruelty is involved, and the tips are the highest end of softness. Brush cleaner and travel cases are offered as well, enabling you to take the best care possible with your brushes so that they can last for many years to come.

We take pride in our level of customer service. We will ship worldwide to any country allowable by the local customs policies. Orders are shipped within 24 hours, with over 80% of our orders shipping same day. Emails are answered politely and thoroughly, usually within hours. All phone calls are returned same day unless it is an issue of time difference, and we will spend whatever time is necessary to answer any and all of your questions and aid you in selecting appropriate shades.

Press Release Submitted On: July 07, 2008 at 6:34 pm
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