Push to Talk: Early Positioning and Pricing Strategies - bharatbook.com

Navi Mumbai, Maharashtra India (PressExposure) April 17, 2008 -- Bharatbook.com is proud to announce the new report “Push to Talk: Early Positioning and Pricing Strategies” ([http://www.bharatbook.com/detail.asp?id=22335]).

After the first launch of Verizon Wireless and Sprint’s PoC services in the US almost two years ago, commercial launches of push-to-talk outside the US are taking off. Push to Talk: Early positioning and pricing strategies examines the push-to-talk launch strategies of early movers in Europe, Asia-Pacific and Latin America as the second wave of operators that have conducted trials or soft-launches stand poised to launch push-to-talk commercially before the end of 2005.

This concise Executive Briefing identifies four distinct pricing models and examines in detail how operators are positioning push to talk alongside their existing services. The report also explores the regulatory, technical and marketing challenges facing operators and discusses how these have affected their launch strategies.

Push to Talk: Early positioning & pricing strategies will enable readers to compare the strategies of push-to-talk operators in different markets, including iDEN and non-iDEN markets, developing markets and mature markets and markets where regulators have intervened against those where they have not.

Additional Information

This report answers key questions including:

How are operators pricing push to talk relative to SMS and normal voice services?

Will push-to-talk cannibalise voice revenues?

Are different push-to-talk pricing models appropriate for the contract and prepaid markets?

Why are operators predominantly adopting soft-launch strategies?

For how long might interoperability problems persist?

What has motivated some regulators to block push-to-talk services?

Contains 12 operator case studies detailing:

All push-to-talk tariffs offered, shown in both local currencies and USD for comparison

Push-to-talk handsets and handset prices including: Telefonica Moviles Mexico, Orange UK, Telecom New Zealand and Telstra, Australia

Who should buy this report?

Mobile operators looking to benchmark their early push-to-talk pricing and positioning strategies against their rivals’

Investors exploring the revenue opportunities and risks attached to different pricing models

Mobile handset vendors seeking to adopt flexible strategies for incorporating PTT clients into devices

Infrastructure vendors with a stake in the push-to-talk or IMS markets

For more information kindly visit: [http://www.bharatbook.com/detail.asp?id=22335]

About bharatbook.com

Bharatbook, the leading information aggregator. We facilitate and support the business information needs. With over 90,000 reports, you can get instant access and insights on the studies in you for market research, corporate / strategic planning by providing the latest information in the form of reports, journals, magazines and databases on varied industries like automotive, oil and gas, shipping, textiles, pharmaceuticals, energy, banking, finance, insurance, risk management, country intelligence, consumer & durable goods, chemical and more your areas of interest. Contact us at +91 22 27578668 / 27579438 or email info@bharatbook.com or our website http://www.bharatbook.com

Press Release Source: http://PressExposure.com/PR/bharatbook.com.html

Press Release Submitted On: March 21, 2008 at 3:48 am
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