Webster, New York (PressExposure) May 02, 2011 -- QR Wild (http://qrwild.com) opens public beta of mobile scavenger hunt gaming platform. QR Code scavenger hunts have already become popular marketing tools to engage tech-savvy consumers, but until now the programming skill required to conduct and track a QR Code game has typically been out of reach for most people limiting who can create these games.
QR Codes are barcode-like images that most smartphones can read natively or by installing an application. The use of QR Codes in entertainment is still very experimental, however several large scale QR Code scavenger hunts have already been used for marketing in attempt to draw customers toward specific in-store products. Smaller QR Code games have been created and played by Libraries and hobbiests that have the necessary equipment and knowledge to put on such events. QR Wild is a web application designed to lmake it easier to create and track QR Code scavenger hunt clues. Games created with QR Wild challenge smartphone users to scan QR Codes placed in plain view around their hometown, in printed media or online. Similar to Geocaching, QR Wild games can be created by anyone simply by printing out game pieces and activating them online. As players find and scan these QR Code game pieces with their mobile device they reveal hidden messages related to a scavenger hunt and unlock badges. QR Wild takes full advantage of other technologies packed into smartphones offering players the ability to check into nearby Facebook Places or Foursquare Venues based on GPS location and posting status updates regarding their game progress to Twitter and Facebook. QR Wild does not require a proprietary application be installed on a phone to play, any smartphone with a QR Code reader and modern browser can read and activate game pieces. As smartphones grow in popularity so do QR Codes and so will their use in entertainment.
More information about QR Wild can be found at http://qrwild.com