Reach Launches Free Version of Popular 360 Reach Personal Branding Assessment

New York, New York (PressExposure) February 16, 2009 -- Reach Personal Branding announced today the latest release of its popular personal branding assessment. 15-day subscriptions to this version - V4 - are free.

360Reach is the first and leading personal branding assessment that has been used by nearly a million people since its launch in 2002. It was designed to help professionals and entrepreneurs understand their reputation so they can expand their success.

Unlike corporate 360-assessments, 360Reach is focused on development – not appraisal - and it enables users to get candid feedback from anyone with an email address – colleagues, managers, employees, friends/family, networking contacts, etc.

Perception is Reality

“Your brand is held in the hearts and minds of those around you. Therefore, you need to know what others think about you to truly understand your personal brand” said William Arruda, Reach Founder and President. “This is the only personal branding assessment in the marketplace that helps professionals understand their brand from the outside in,” Arruda added.

The availability of this free version coincides with a glut in active job-seekers. With the number of qualified candidates for each open job increasing, knowing - and being able to exude - your differentiation is critical.

Job seekers are using the output from 360Reach as a career marketing tool. “Since 360° Reach presents my work style and talents clearly and succinctly, my hope is this direct evidence, prepared by an independent third-party, will encourage a potential employer to place me at the top of the interview list,” said Christi Weidling, Marketing Communications Executive and recent user of the assessment.

How it Works

Users (Requestors) enter the email addresses of people from whom they want feedback (Respondents). When they are ready, they send the request to their Respondents. Respondents receive an email notification with unique registration information. They then login to the system and provide anonymous, valuable brand feedback. The type of feedback includes brand attributes, skills, strengths, weaknesses and other information critical to the personal branding process.

To ensure users get the most from the system, Reach developed a certification program to help coaches, recruiters and HR executives support their clients through the process. 360Reach Certified Analysts are expert in using this assessment and helping their clients turn their feedback into an action plan.

Other versions of 360Reach include Premium (45-day subscription with data analysis and a 20-page customized report) and Enterprise (this version is exclusively for use by companies and organizations). There is also a French version and plans for small business, Spanish and Chinese versions.

Register for your free 15-day account at:

More information:

About Reach Personal Branding

About Reach Personal Branding

Founded in 2001 by William Arruda, Reach is the global leader in personal branding. Focused on the human side of branding, we deliver training, workshops, certification programs and assessments to large enterprise clients, small businesses, professionals and entrepreneurs throughout the world.

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Press Release Submitted On: February 16, 2009 at 7:26 am
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