launches "Simply Ask", Question and answer community.

Mumbai, India (PressExposure) June 23, 2007 -- and new smart filtering features now make it easier than ever for consumers to search the site's more than 1 lakh home listings and make smarter decisions about buying or selling a home. Want to get familiar with a new city or neighborhood? According to the company, with "Simply Ask", the 5 lakh monthly home buyers, sellers and real estate professionals on can post questions and offer answers in real time. This expanding collective of passionate advocates, real estate advisors and professional will help home buyers get answers to their most pressing questions. Answers rated best by the community will receive the most visibility, allowing contributors with the highest-rated content to become recognized, trusted experts and will be called as "REAL GURU". Users can set up robust profiles and email alerts to get notified when locations and issues they care about are discussed.

Smita Thorat, CEO of adds that "After providing localized information through the mashup technology of real time satellite map like neighborhood information, local market, nearest railway station and other important place it was time for people to get information from the local people and professional people, thus we came up with the idea of interactive platform where members can ask anything and get answered". An email notification can be set up if any particular home comes on the market, is sold, or has a price change.

Smita Thorat said" Perhaps the most innovative enhancement, which was in the works for a long time, is the Mashup(Map) technology and Simply Ask feature. Its an eBay - like experience which allows users to ask questions and provide answers, get rated and seek out experts. Agents and other real estate professionals like lawyers, architects have the opportunity to become known as experts in their particular market, which is what they are really trying to do in their own blogs, but benefit from the high influx of traffic that generates.

About, venture of InfoMedia Corporation now Horizon InfoVentures Pvt. Ltd. is India's leading online real estate portal that caters to real estate industry with a database of about half a million registered users and more than 1.6 lac property listings.'s networked team track and interpret the market forces and trends that affect real estate business to provide the best-informed solutions for real estate professionals such as developers, builders, financial institutions etc., with the major thrust in residential sector. It provides financial and real estate news to those who evaluate, invest-in and manage real estate industry.

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Press Release Submitted On: June 23, 2007 at 5:43 am
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