Baltimore, Maryland (PressExposure) August 10, 2009 -- "The Truth About FSBO" is a new digital information product that offers homeowners a viable alternative between the two current options for selling a house - using a real estate agent or being a novice "for sale by owner" seller. It provides much-needed information to offer an alternative to homeowners who realize neither of these options are working very well in today's market but don't know where else to turn.
"The Truth About FSBO" offers a unique perspective in two ways. It is written by a successful real estate investor who has systematized the selling process for her own business and is sharing it with homeowners. It is also unique in that it is written by a woman who has been successful in the heavily male-dominated world of real estate investment. The author, Deane Alban, has been investing in real estate since 1982, and is co-owner of Pretty Nice Properties, a full-service real estate investment company.
According to Ms. Alban, "Real estate agents used to be essential to bring buyers and sellers together. They were the necessary middle man. The internet has changed the way we buy and sell almost everything and has eliminated the middle man in many industries - everything from how we listen to music to how we plan a vacation. Now buyers and sellers can easily find each other without an agent. Using the internet, they can find each other on the Multiple List System, online classified sites such as Craiglist, alternative listing sites, and even social media such as Facebook. So a real estate agent's services are not as valuable as they once were and I believe that anyone can sell their own house. I want to teach people exactly what they need to know to sell their house themselves fast and for top dollar. I want to make sure they keep out of trouble. The devil is in the details, and there are a lot of little things you need to know that can cause you a lot of trouble or cost you a lot of money if you are trying to wing it."
"The Truth About FSBO started as my procedures manual", explains Ms. Alban, "and eventually grew into my cookie cutter system for selling my investment properties. I knew it was critical to systematize the selling process for maximum speed of sale and profit. Having a good system is one thing that separates the successful professional investors from the amateurs."
Ms. Alban decided, "The time is right to share how I sell my houses with homeowners who either aren't having luck with their agent or are trying to sell FSBO but don't really know how to do it. And unfortunately, with the recent drop in the value of houses, many homeowners have no choice but to try to sell FSBO. Using an agent isn't an option they can afford." She understands that "going it alone" when doing anything can be daunting, but particularly with something as important as the sale of a house, so she has a blog where sellers who purchase her system can ask her questions and she will post her answers.
Although there is a plethora of information out there for homeowners who want to sell their house, much of it is biased, outdated, or inaccurate. And the average homeowner, unfortunately, has little way of discerning what information is useful, current, or relevant, and what isn't. "The Truth About FSBO" has come along at just the right time to provide the average homeowner who wants or needs to sell "for sale by owner" a viable alternative - exactly what they need to know to sell their own house from someone who has been right with them down in the trenches, and not only survived but thrived.