Reno, Nevada (PressExposure) April 16, 2012 -- People may have the impression that with the onset of the rapid growth of technology, our good ol' activities needed to catch up with the trends and go automatic or techie ASAP. Well, here's a proof to that! Apple may need to start selling iPad more because businesses, big and small, may want to buy boxes of iPad ASAP too!
Ownership of tablet devices is poised for rapid growth with tablet customers inside the U.S. estimated to develop at a compounded annual growth rate (CAGR) of 51 percent from 2010 to 2015. Currently an important percent of shoppers who at present possess tablets report shopping on their tablets. Moreover, a lot of those shoppers choose to browse internet shops and buy on their tablets rather than on their PCs or smartphones.
The final installment in the Mobile Shopping Survey series, a three-part series on smartphone owners' in-store experiences sponsored by AisleBuyer, was unveiled on March 26, revealing attitudes toward retailers who use mobile devices, including tablets, as money registers. The Mobile Shopping Survey Series is actually a national survey developed to supply insight into the in-store shopping behavior of smartphone owners. The three-part survey was carried out in February 2012 through Zoomerang, a web-based survey solutions provider, and is based on 1,027 respondents. The survey is sponsored by Boston-based in-store mobile commerce provider, AisleBuyer.
Portion 3, "Tablets as Point of Sale," discovered that over one-fifth (22 percent) of shoppers have already been to a shop where associates use mobile devices as an alternative to money registers. With that, Apple may need to begin selling iPad to enterprises like RIM did with its BlackBerry smartphones and PlayBook.
In addition, 57 percent believe retailers who use tablets as well as other mobile devices instead of money registers are a lot more innovative than those that continue to use conventional money registers. The in-store experiences of smartphone owners revealed that shoppers had been a lot more inclined to pay a visit to retailers that utilized mobile devices rather than classic money registers. In reality, 41 percent stated they would rather see retailers replace standard money registers with tablets to create space for added merchandise. Based on the report, shoppers deemed it a boon if shop associates had been on the retailer floor equipped with mobile devices that could not only add the dollars but could visually share item info with shoppers. Tablet shoppers are also becoming a lot more inept with new technologies for payments such as NFC and virtual wallets. Virtually half (43 percent) are acquainted with the term mobile wallet. Conversely, only 12 percent know what NFC - the acronym for Close to Field Communications - implies.
Alternatively, "Mobile Shopping Survey Series, Element two: CPG Shopping Behavior" - the second within a three-part series, identified that practically 75 percent of buyers would switch brands if provided real-time mobile promotions delivered to their smartphones even though shopping inside a shop aisle. The least brand conscious group consists of 25-34 year-old shoppers, with 82 percent prepared to switch brands if they received a mobile offer to get a competing item while within the shop.