U.k, United Kingdom (PressExposure) April 24, 2009 -- Global economic crisis has made customer satisfaction the life line of survival and growth. In this scenario, call centre functions has become pivotal. According to the estimates of Datamonitor report, Managing outsourced call centre and customer relationship functions during the economic slowdown has become more strategic. More is the information tracking brighter is the scope for growth. Tracked information needs to be analysed properly to assess the needs and expectations of customers. For this purpose, CRM software packages are of great help. They enable business owners irrespective of their scale of operation to operate in a smooth manner.
Global economic crisis has become a blessing in disguise for manufacturers of small business software. Estimates show a significant growth in their sale in last six month and the booming trend is seem to be there for a longer period. Manufacturers are now trying to infuse loyalty factor into CRM software packages. They are now specialising in producing both customised and off-the-shelf packages for small and medium scale business venture. While the custom CRM software is designed keep the specific needs of a business in mind, off-the-shelf packages provide feature that more or less match to the needs of a range of business ventures. Intense competition among manufacturers has also caused a price slash.
Some manufacturers are also providing free CRM software. This application package can be downloaded and is ideal for start-up and home-base business ventures. However, if the budget permits, customised CRM software is the best-buy as it offers higher ROI and case specific solutions.