U.k, United Kingdom (PressExposure) April 23, 2009 -- Maintaining a satisfied customer base is a question of million pounds for all business organisations irrespective of their industry, scale of operation and type. Realising this fact, the intensity of competition is at the all-time high at Small business CRM market. Constant R&D is going on in the small business CRM solution segment and new services and application packages are being introduced. Manufacturers are now trying really hard to infuse loyalty aspects to the CRM module.
Global recession and economic down turn has added a lot to the demand for Small business CRM. Though the Slowdown has caused pink slips, reduced expenditure on IT platform and other extensional plans, CRM business is least affected by these happenings. This is due to the fact that tougher financial situation has forced companies to stress more on customer loyalty and satisfaction for survival and growth.
Two types of small business CRM solutions [http://www.interprise.co.uk/product-information/optional-modules/asset-manager.html] are available in market. One is hosted CRM and the second is the on-the-premise CRM solution. While hosted CRM is designed by manufacturers keeping the specific needs of the client in mind, on-the-premise CRM solution is more or less an off-the-shelf one. Hosted small business CRM solution provides a holistic view of the customer of the concerned business in real time. This helps the companyâs management in manifold directions like lead generation, targeting top customers, managing market campaigns driving sale and boosting the level of customer satisfaction. Brand, price and needs are some of the important factors to be taken into consideration while looking small business CRM solution.