Recession Lessons - How To Beat The Downturn With Better Search Marketing

Burlington , Canada (PressExposure) October 07, 2009 -- As more and more businesses put an increasing amount of time and money into marketing online, the importance of learning the top strategies and methods is becoming a higher priority for companies everywhere.

Rankhigher.ca, an internet marking company based in Burlington, Ontario, is hosting a series of webinars for small business owners and marketing executives who are interested in learning how to use search marketing to increase business.

SEM 101: Search Marketing in a Down Economy, hosted by Rankhigher.ca Web Manager Mike St. Jacques, will cover the basics of AdWords quality score, secrets used by the pros to improve quality score, and the six reports essential to measuring AdWords success. Attendees will gain the knowledge of how to get their Google Pay-Per-Click ads in the top spot for the lowest price.

SEO for the CEO: Small Business Edition [http://www.rankhigher.ca/seo-for-the-ceo-small-business-edition-2] will be lead by Rankhigher.ca Founder & President Scott Wilson and will cover the fundamentals of search engine optimization. Designed to cater to small business owners, the webinar will teach the two most common keyword mistakes, the three secrets of SEO, building website trust, allowing search engines to read a website, and how to write effective web copy that will rank at the top. Listeners will leave with a basic understanding of how to allow their site to rank highest for the keywords that are most relevant to their business.

SEO 101: The 18 Minute Guide to Local Search Domination [http://www.rankhigher.ca/seo-101-the-18-minute-guide-to-local-search-domination] will be hosted by Rankhigher.ca Marketing Specialist David Gregor and will educate small business owners on how to get their local business listing to the top of search engines. The webinar will explore the components of a local listing, how to add or claim a business listing, secrets used by the pros, the definition of structured content and why it’s important to local listing results, and do’s and don’ts of improving rankings without violating the terms of service. Attendees will discover the best ways to have their business appear in the top spot on search engines for local searches containing their keywords.

SEM 101: Search Marketing in a Down Economy and SEO for the CEO: Small Business Edition will be held on Friday, October 9th and Tuesday, October 13th, respectively. Both will begin at 11:00 AM. SEO 101: The 18 Minute Guide to Local Search Domination will be held on Thursday, October 22nd at 2:00 PM. Attendance is free and registration is available online at http://www.rankhigher.ca/events

Contact: Cameron Wilson Director of Search Marketing cameronw@rankhigher.ca 3350 South Service Rd 2nd Floor Burlington ON L7N3M6 Canada 905 631-5899

About Cameron Wilson

SEM 101: Search Marketing in a Down Economy and SEO for the CEO: Small Business Edition will be held on Friday, October 9th and Tuesday, October 13th, respectively. Both will begin at 11:00 AM. SEO 101: The 18 Minute Guide to Local Search Domination will be held on Thursday, October 22nd at 2:00 PM. Attendance is free and registration is available online at http://www.rankhigher.ca/events

Press Release Source: http://PressExposure.com/PR/Cameron_Wilson.html

Press Release Submitted On: October 07, 2009 at 2:44 pm
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