Pasay City, Philippines (PressExposure) February 18, 2009 -- One of the many bakeries found in the Philippines, Red Ribbon Bakery [http://www.expressregalo.com/category.aspx?scid=5&cid=2] is among the most popular when it comes to offering the most delectable collections of premium cakes and pastries. Being one of Jollibee Food Corporation's successful acquisitions, Red Ribbon has become a household name especially on celebrations such as birthdays, Mother's Day and Father's Day, Christmas, and Valentine's Day.
Red Ribbon Bakery [http://www.expressregalo.com/category.aspx?scid=5&cid=2] is a popular fast-food chain and bakery in the Philippines and the United States, offering a wide range of cakes and pastries. Started out as a simple hobby induced business, Red Ribbon has grown to over 170 outlets all over the country and 19 stores in the US. It currently has 6 commissaries nationwide and 3 in the US. Though it is a popular bakery known throughout the Philippines and on other countries, many Filipinos still doesn't know about the origins of Red Ribbon.
Red Ribbon started offering one of a kind cakes and pastries in 1979 in Quezon City along Timog Avenue. Quickly enough, the news have spread of a new bakery that offers unique collections of cakes found nowhere in the Philippines. Because of the huge success of Red Ribbon Bakery [http://www.expressregalo.com/category.aspx?scid=5&cid=2] in the industry, the founders have decided its expand their business to other countries. In 1984, they opened their first US branch in West Covina, California.
After their success in both countries, the founders then started franchising in 1999. This even furthered their success in the country. This also lead to the attention of the biggest fast-food corporation in the Philippines, Jollibee Food Corporation. In 2005, Red Ribbon was acquired by Jollibee Foods Corporation, a conglomerate of popular fast-food chains in the Philippines.
With its acquisition in October 2005 by Jollibee Foods Corporation, Red Ribbon entered a new phase in its company history. The company will soon become the biggest and fastest-growing bakeshop in the Philippines. Its mission is to bring the joy of eating to everyone through its great-tasting food and superior quality.
Owing to its heritage of bringing families and friends together through its delicious, elegantly-designed cakes and other specially prepared products, Red Ribbon captures this core benefit in a campaign that best summarizes what the company has stood for over the years, "Whatever the celebration, it's more beautiful with a Red Ribbon."