Reed Business Information Adopts Nstein's Digital Supply Chain Platform

Montreal, Canada (PressExposure) February 14, 2009 -- Nstein Technologies Inc., http://www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines, and online content providers, announced today that Reed Business Information (RBI) - US has chosen Nstein’s WCM (Web Content Management), TME (Text Mining Engine) and DAM (Digital Asset Management) to upgrade its digital content supply chain for its 80+ print publications, and its associated 80 websites and portals.

Reed Business Information – US, a division of Reed Elsevier Group PLC, is the largest business-to-business publisher in the United States. Its properties include Design News, Interior Design and Variety, among many others. RBI initially sought to simply replace its legacy CMS, but later opted to streamline its entire approach to the content supply chain.

“We began evaluating alternative solutions two years ago,” said Brian Magnotta, CTO of RBI. “We had to replace our legacy platform since it wasn’t scalable and didn’t meet our long-term business objectives. It wouldn’t allow us to build the many features and functionality we need, including ‘Web 2.0’ functionality, community and social networking capabilities, as well as rich media.“

Furthermore, under its legacy system, not all of RBI’s assets were tagged. Nstein’s linguistic solutions re-tag magazine articles to fit multiple categories. Tagging is the process of determining the “aboutness” of content so it can be found easily and used in different ways by editors across the entire RBI network. On the front end, readers can find related content more easily, so they “consume” more pages. That, in turn, increases page views and revenue.

“The new platform improves the ability to tag all assets, which in turn improves our SEO. That was one of our primary business objectives,” explained Magnotta. Another objective for RBI was to reduce operational costs at the development level. Nstein’s suite of solutions “empowers the editorial teams with enhanced functionality, which in turn reduces the workload of our IT department, “he added.

Among the first titles to migrate to the new system were Furniture Today and Design News. On January 15, 2009, Broadcasting & Cable and Multichannel News were launched, both video-heavy rich media sites adhering to the new template.

“It was quite an honor having one of the world’s largest business-to-business publishers choose Nstein as its partner to rebuild and rethink its entire digital infrastructure,” said Luc Filiatreault, president and CEO of Nstein technologies. “This was a great example of true collaboration between client and Nstein. Between our two teams, we really nailed down the scope of the work and the business objectives and I think everyone learned something along the way.”

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) is a leading provider of digital content management software and solutions for premier media and entertainment companies who are looking to impact both top and bottom line by reducing operational costs and increasing revenues. Nstein offers its solutions to prestigious publishers seeking to automate editorial tasks, semantically analyze & enrich content and prepare & associate content for multi-channel publishing.


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The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts cannot be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. Software license revenues resulting from this contract were included in Nstein's 3rd quarter results (quarter ended on September 30, 2008).


Any statement that appears prospective shall not be interpreted as such.

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Press Release Submitted On: February 13, 2009 at 3:58 pm
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