Houston, Texas (PressExposure) June 12, 2009 -- Founded in 1908 in Biel Switzerland the brand was created to design watches with the American market in mind. Concord has had a few innovations in their history such as being one of the first âprivate labelâ luxury watches to incorporate precious metals and gems in their watches. They were also the first company to make a wristwatch made of coins. In 1979 they had a major breakthrough with the invention of the Delirium Watch which was the thinnest watch ever made at the time at 1.98 mm thick. They subsequently released a delirium 2 which was even thinner at 1.5 mm.
In 2007 the company made a drastic change in its vision. It closed most of itâs existing dealerships as sluggish sales and lack of a specific market created a huge grey market that hurt the companyâs reputation. The launch of the C1 was highly touted and targeted the ever popular luxury sport market. The style and pricing were designed to compete with watches such as Panerai, AP and Hublot. With only a couple hundred dealers worldwide Concord was hoping for a grand relaunch into the Luxury sector. In 2008 Concord created two new C1 pieces. The C1 worldtimer and the C1 Gravity Tourbillion. The later won the prestigious âGrand Prix dâHorlogerie de Geneveâ as âBest design of the year 2008â. Whether this success will lead to ultimate success remains to be seen. The company is currently under the helm of Vincent Perriard who is the current brand president. Vincent has taken a personal interest in social media and is trying to bring a fresh modern approach to running a traditional watch company.
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