Petoskey, Michigan (PressExposure) September 24, 2006 -- Anyone who has taken the time to drive traffic to a website knows the trials and tribulations involved. Search engine algorithms are consistently changing; new methods of traffic generation that were once powerful no longer pack a punch; and many pay per click traffic generation techniques simply do not pass a cost-benefit analysis.
This leads many new site owners to believe that cost-effective traffic generation is a dream - or at least too expensive for small businesses.
Lately, however, there has been a trend pushing forward on the Internet - unnoticed by many, but a boon to those who have discovered it. This trend is called "social marketing"; and it benefits both web searchers and webmasters alike.
For searchers, it allows them to actively participate in restructuring the Internet. They can browse sites through alternative search engines, actively participate in ranking those sites, and even include notes along with them that might be helpful to other searchers.
But more importantly for those of us looking to generate traffic, social bookmarking can be used as a highly effective tool for not only improving search engine position rankings, but also to drive direct traffic for your sites. Unlike normal SEO, this method will get you traffic instantly and will reward you for providing better quality content, rather than better "optimized" content.
Unfortunately, as is the case with many information products, it is hard to find trustworthy information on the topic of social bookmarking. Many authors who publish ebooks on this subject have hidden pertinent information or have included outdated information, which no longer works.
If you're unsure how you can generate traffic with social bookmarking, reading "Understanding the Social Bookmarking Phenomena," by Dennis M. Driscoll, is an excellent place to start. Driscoll explains in detail how social bookmarking works, who uses it, and how you, as a webmaster, can exploit it to your advantage.
According to Driscoll, the book was created for both beginners and more advanced users alike. It will tell you how to get the most out of your social bookmarking promotional efforts, but it will also tell you important details about how the system and its history.