Richmond Hill, Canada (PressExposure) July 10, 2008 -- RestaurantCommando.com, a food service business consulting organization steps forward with a seminal article on how restaurants should approach marketing.
In many local markets these days, restaurant owners feel a competitive pressure to step up their marketing efforts. With a small marketing budget, they don't have access to the resources and methods available to the large chains with whom they compete. Because of that, many of their campaigns fail and the restaurant owners start to perceive marketing as complex and confusing. In lieu of effective marketing, their business suffers and profits erode.
Having worked with dozens of restaurant organizations worldwide, RestaurantCommando.com points out that there are three major business factors that have a direct impact on the restaurant's financial performance. These factors are:
(F) The number of first-time guests the restaurant is able to attract;
(R) The number of repeat customers the restaurant manages to develop a closer relationship with; and lastly...
(M) The profit margins that the restaurant business can realize in their market.
Focusing on the "F" element before addressing the "M" and the "R" is a common mistake that puts a lot of independents restaurants on the brink of closure. By using the Restaurant Marketing Formula, restaurant owners and managers can now follow a simple outline for marketing actions.
Restaurant Marketing Formula helps validate marketing ideas, makes it easy to see in which order these ideas need to be implemented, and provides a blueprint to more bottom-line restaurant profits.