West Linn, Oregon (PressExposure) October 15, 2011 -- As the economy continues to struggle and restaurant operators find themselves crushed between rising food costs and declining customer counts, http://www.RestaurantMarketingSecrets.net announces a price reduction in their classic local restaurant marketing manual to help restaurant owners improve their marketing efforts.
"It's been a tough few years for restaurant operators," said David Archer, author of Restaurant Marketing Secrets, "but for those restaurants who have concentrated on solid marketing techniques, focusing on building relationships with customers and their neighborhoods, they are weathering the economic storm. We want to help more restaurants stay in business by cutting the price of our marketing manual in half."
For many restaurant owners, marketing is the one area of the business where they feel least prepared. They opened their restaurant because of a love of food and customer interaction and owning their own business. But the old adage of 'if you build it they will come' does not apply to the restaurant business today. Only through a well planned step by step approach using solid marketing principles can a business survive and thrive in today's economy.
Even today there are restaurants who continue to enjoy sales growth. This can be accomplished for any restaurant that controls their numbers (food costs, portion controls and manages labor), knows the profile of their most profitable customer, and is willing to do what it takes to fill their dining room with these customers. If you know your target market, the best marketing and promotion methods will become clear because it is obvious when you're are in the sweet spot to reach and motivate that customer demographic.
The local store marketing guidebook 'Restaurant Marketing Secrets' has been reduced to $47 from previously being priced over double that amount. For the price of one dinner at a fine restaurant, owners and managers of every type of restaurant can learn the art of connecting with their local market to increase customers, increase check averages, and increase profits.
The book is available at http://www.RestaurantMarketingSecrets.net.