Hot Springs, AR (PressExposure) September 23, 2009 -- It shouldn't have been a surprise to retail veteran Milton Waldoff when he awakened today to find he had been ranked The #1 Retail Crisis Consultant In America by both Google and Microsoft (MSN Search). Waldoff could probably say "Yves Saint Laurent" in his crib before he could udder the words "gah gah" and "goo goo" as other babies.
He immediately went into the retail business after serving in the US. Army and attending the prestigious University Of Alabama Business School, working with his father at their 3600 square foot downtown store in Hattiesburg Mississippi in 1956. By 1989, Waldoff was running his own 60,000 square foot (50,000sf of selling space) store in (what was then) Hattiesburg's premiere mall, "Cloverleaf", and Waldoff's was known as one of the most prestigious men's and women's stores in the south.
Waldoff had an uncanny sense of vision and creativity (and still does). Sadly, at the time, the economy of south Mississippi, which always had its struggles, was struggling even worse. Waldoff eventually closed his store.
Unlike many retail merchants who closed, he did not lay down and watch television or play golf all day. He learned the retail crisis turnaround business and became number one in the country, according to the top Internet search engines. His knowledge is what they consider valuable content, as they tend to rank it number one; not just his articles but his firm's website as well.
In addition, Waldoff's testimonial page is a plethora of well-wishes and thank-you quotes from retail merchants who were in trouble and lucky enough to find The Waldoff Group.
Waldoff, who has recently begun utilizing the Internet using a full-service web design, and organic SEO firm Pen And Ink Inc says, "Too often business owners, including myself in the early 90's, don't move quickly enough in reaching out for a professional who is a specialist in their field, someone that can step in and unemotionally take a realistic look at the situation, then develop a workable plan before it is too late. We know that waiting or ignoring a crisis is not a solution. Usually if one has a feeling the company has a problem, it has and waiting or ignoring it will not solve the problem, it will not simply go away, it will get worse. Addressing the situation early on is the first thing the owner must do. Good management knows when to call for help!"
Waldoff continued, "Turning around a bad situation is not easy, usually the owner is so deeply involved in the business along with the management they hired and often trained, they cannot be unemotional. By bringing in a professional that has gone through this type crisis personally and with a number of clients, who knows their type business, can address the situation head on making recommendations that might save the business, then using their expertise to assist in implementing these solutions. Every business is unique; therefore every business cannot be saved in its present form, recognizing this we suggest options that work and we work with the owner(s) in producing a plan and then implementing the plan."