Ahmedabad, India (PressExposure) February 22, 2012 -- Quick service restaurants (QSRs) are always well-known for providing fast and reliable services. These are mainly targeted by hungry diners and busy customers as it is the only option to save both their timeand energy. QSRs take the orders quickly and process the orders soon after the payment is done. The ordered food is quickly prepared, wrapped, bagged and is usually given in less than one or two minutes. It offers a fast-paced, processing method with the aid of menu boards.
The digital menu boards at QSRs are good substitutes for printed paper menus that need special designing and delivery process that takes more than a couple of weeks. These digital menu boards permit the QSRs to work instantly as per the marketing demands and help in easy complying facilities by offering caloric intake and the product labeling regulations that vary from state to state. The digital menus have an option to modify the menu items and price range based on a particular day and timing. It helps to feature a particular food, promote new items and market the brand identity simultaneously at a regular rotating basis.
The digital menu boards at QSRs can be properly maintained by following certain measures that can help you to effectively handle the customers after encountering the system malfunctions:
Prepare for malfunctions - The menu board is the information provider between the QSR and customers. It is important to be prepared to handle the malfunctions of the digital screens to avoid undesirable consequences. Remember that about 70 percent of the QSR revenue is due to the presence of digital menu board and the revenue can drastically fall due to a digital menu board's malfunction. Hence, the problem can be fixed by installing strong and dynamic software that has an ability to transfer the critical information quickly to other digital menu boards in the restaurant. However, the plan may not work in an ideal way but the revenue may not be affected as the other digital boards are at a running mode.
Obtain right digital equipment - It's often advised to utilizethe professional-grade equipment that is particularly designed for the digital menu board at a QSR. The indoors of QSRs tend to be hot, greasy and even dusty which can lodge airborne contaminants. Hence the digital system may not be able to withstand this hostile environment which can trigger breakdown of the screen board if it is not designed to withstand it. This can be fixed by purchasing the digital menu with a sealed module design that can prevent the settling process of particles inside and avoid the contaminationof the LCD screen. It is also important to look for features that enable to withstand fluctuating temperature, heat, continuous operating monitors.