Newtown, PA (PressExposure) July 30, 2006 -- A leading national consumer index found that consumers have increased their debt by more than 12 percent over the past 2 years. About 51 million households carry credit-card debt at an average balance of nearly $12,000!
MKTG Services can help you find these consumers with our powerful new Revolving Bankcard Debt Index. This index is the latest addition to MKTG's suite of Real Insights data products. Used in combination with Real Insights Risk Assessment Scores, which identifies prime, or subprime credit worthiness; this combination can accurately define a segment of the population that is in need of additional cash.
Six segments are available for targeting varying levels of bankcard revolving balances:
Â· Extremely low debt (A+)
Â· Moderately low debt (A)
Â· Moderate debt (B)
Â· Moderately high debt (B-)
Â· High debt (C)
Â· Extremely high debt (C-)
Real Insights Risk Assessment scores and the Revolving Bankcard Debt Balances are based on the actual financial transaction data of hundreds of millions of consumers aggregated at the zip+4 level, and provides an affordable data solution for soft offers of credit and Invitation to Apply offers.
American consumers have not curbed their appetite for borrowing and will use money from their home equity to finance their life styles. Home equity spending is used for debt consolidation, education, medical expenses, vacations, home repair and remodeling, boats, trailers, automobile purchases and variety of other reasons.
The Revolving Bankcard Debt Balances and Risk Assessment Scores are overlaid onto a national consumer database containing 188 million consumers and 58 million homeowners.
For more information on incorporating this powerful data into your marketing campaigns contact Sandy Hurst at 215-867-4095 or John Longobardo at 215-867-4094.