Kirkwood, MI (PressExposure) January 05, 2009 -- Riggs Construction & Design, a full service design/remodeling firm in the heart of Kirkwood recently completed the review process to be considered for inclusion in the book: CONTRACTORS: Doing it Right Not Just Getting it Done. The book is the first in a business benchmarking study series: Brand or Culture: Which Comes First.
"As Riggs enters their third generation of ownership, it does so with tradition, drive, ambition, and a zest for quality and community," says Mel DePaoli, author and founder of Omicle LLC. "The employee surveys I got back [as part of the interview process] showed management and employees agree in key areas," continues DePaoli, "the result is a level of loyalty and productivity not seen in many companies."
Ms. DePaoli is anticipating a late 2009 launch of CONTRACTORS: Doing it Right Not Just Getting it Done, the first book in a series about branding and corporate culture, which is a part of an overall study: Brand or Culture: Which Comes First. The study provides a comprehensive look at companies that have achieved success by creating a winning culture first, then using that culture to propel their brand into the marketplace.
Bill Riggs, VP and Design-Sales Professional says "The concept of this book series has truly put brand and culture back in the forefront of my mind! It is very easy in this business to go day to day and forget the simplest, yet most important factors. The main factors you run your businesses on...your company brand, and your company culture!"
Tom Riggs, founder and president says "It is my honest belief that our culture created our brand. In the design/build remodeling business, your reputation becomes your brand and without a staff of good people to service our clients, it doesn't matter what brand you try to put on your company."
Amie Riggs, VP/Sales and Marketing Manager says "After completing this interview for the Brand or Culture project, I am anxious to get the results of our employee surveys!"
Interviews are ongoing; companies who would like to be considered for inclusion in the book are encouraged to contact Ms. DePaoli. For more information about the book and the interview process, visit http://www.BrandOrCulture.com.
Mel DePaoli is an expert in innovative branding strategies and is the founder of culture and marketing firm, Omicle, LLC.