Orlando, Fla. (PressExposure) December 03, 2008 -- Itâs been a fruitful year for the marketing department at Ripley Entertainment. For the first time ever, the worldwide authority on the weird and bizarre, as a corporate entity, made it to the finalist category in an international marketing competition and was good enough to take home two first place finishes.
The Brass Ring Awards highlight originality, creativity, and excellence in marketing among professionals in the industry worldwide and is sponsored by the International Assn. of Amusement Parks & Attractions (IAAPA), the worldâs largest amusement industry trade association with more than 4,500 members in 90 countries.
Ripley Entertainment, with more than 70 attractions representing 11 different brands in 12 countries, with more than 13 million in annual attendance, competed in Class 4, which means it was up against the most attended attractions in the world, including the Disney, Universal, Six Flags and Busch theme parks.
Ripley collected first place in the âBest TV Commercialâ category for "Wait For It, a" 15-second commercial that was a playful mix of archived footage, silly music, and funny, full-frame comments. It was used on broadcast and cable TV, in-room television, online, and on video monitors.
A first place was also earned in the âBest Outdoor Advertisingâ category for the "Come See What Noah Left Behind" billboard. The winner was part of a multi-layered campaign that used striking images from the Ripley archives combined with quirky headlines and the iconic Ripley logo. In addition to the Noah board, headlines in the campaign included âActually Itâs Rude NOT to Stare,â âProudly Freaking Out Families for 90 Years,â and âAll the Stuff Mother Nature Swept Under the Rug.â
âWe had never been a finalist in the IAAPA Brass Ring Awards before, so these wins are big for us. It means that Ripleyâs has been recognized by our peers as a real player in marketing, in the industry in which we operate,â said Steve Glum, VP Marketing of Ripley Entertainment.
In 2008, the 90-year old company, under Glumâs leadership, created its first fully-integrated, multi-platform, international, translated advertising campaign, used by many of the 32 Believe It or Not! odditoriums worldwide.
âAs we expanded internationally and broke ground on our new locations in Bangalore, London, and New York City during the last couple of years, the need for a consistent look and feel in marketing materials had never been greater,â said Glum. âWe created a simple campaign, with a nod to both past and present, bringing Ripleyâs weirdness and brand DNA to the world. Elements included print ads, brochures, rack cards, TV commercials, t-shirts, business cards, webisodes, and online banners. The campaign was translated into English, Spanish, French, Hindu, Croatian, and Greek.
High resolution video and photos are available of the winning campaigns.
Contact: Tim OâBrien VP Communications Ripley Entertainment Inc. 615-646-7465 - office 615-496-5949 â cell firstname.lastname@example.org