Roberto Coin - The Master Of Innovation Launches The Scorpion Collection

Dubai, India (PressExposure) July 09, 2011 -- Roberto Coin announced the Middle East launch of its' Scorpion Collection. The collection comprises bangles and coordinating earrings and rings richly crafted in peach, yellow and white gold and adorned with dazzling colorless, black and brown diamonds, stunning "scorpion creations" artfully made from head to tail.

The symbolic meaning attached to this creature adds even more dimension to the collection. Scorpions symbolize the guardian of the night and the peculiar use of black diamonds, perfectly describes the characteristic of the animal.

In the Roberto Coin "Scorpion Collection," a gold bangle can be transformed into an arachnid, with its tail forming the circle of the bangle and the diamonds decorating the body of the animal.

Roberto Coin jewellery is revered around the world and is known for producing the most beautiful, intricately crafted artisan pieces. The Roberto Coin Company was born in 1977 in the Italian city of Vicenza, which is famous for its fine jewellery, initially manufacturing on behalf of some of the world's most prestigious jewellers, before Coin decided to relaunch as a brand in 1996.

Since then, Roberto Coin's passion and entrepreneurial spirit has rocketed the brand to the top of the jewellery sector and it now boasts more than 800 points of sale in 53 countries, as well as 12 international standalone boutiques, its Vicenza headquarters and a New York office.

Coin himself is also a co-founder of the Kimberley Process and he is in the boarder of director at the World Diamond Council, regularly delivers speeches on ethical business practices. Most recently, at the UN Pavilion in Shanghai, he has been called to speak about the jewellery industry and corporate social responsibility.

Roberto Coin is synonymous with uniqueness, style and beauty. The elegance of Coin's glamorous creations is also attributed to his Italian heritage. According to Coin, "Italians were the original architects, artists, painters; we designed the jewels for the monarchs".

Roberto Coin jewellery has a distinctive identity as it stands out for the subtle and artistic use of the ruby. Indeed all Roberto Coin jewellery is signed off by setting a small ruby on the inside in a discrete position allowing direct contact with the skin. According to an ancient Egyptian belief wearing a ruby close to the skin promote a long and healthy life. This is the Roberto Coin personal secret wish to every woman who wears and loves his creations.

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Press Release Submitted On: July 09, 2011 at 6:56 am
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