Rock Tops Granite, Macomb, MI Countertop Fabricators Distinguished by High-Tech and Quality Control

Macomb, MI (PressExposure) November 17, 2008 -- Charlie Thiede, president of Rock Tops Granite, was recently interviewed. When asked about how his company was able to grow so rapidly in today’s economy, Charlie explained, “Talent plus technology equals growth. We use the latest in high-tech equipment for cutting and shaping the natural stone products like granite and marble to fabricate a custom countertop with a perfectly finished edge. Due to the high cost of this technology, other companies are still using hand routers and grinders to work the edge of the stone. This procedure of slowly grinding the stone by applying pressure with a hand tool can take days. Even the most experienced, diligent of workers cannot achieve perfection; this process often creates imperfect and wavy edges, bad seams and a poor final finish.”

Charlie went on to explain, “The cost of each CNC machine is $200,000 to $350,000; however, the investment pays for itself by quickly fabricating the perfectly finished natural stone product and eliminating the many hours of labor expended with the use of hand tools. CNC stands for computer numerically controlled. This advanced technology allows us to keep our cost of labor down and pass the savings on to our customers. We have the ability to produce granite and marble custom countertops at the highest quality and the lowest price of most of our competitors.”

Though technology was one of the major contributors to the growing success of Rock Tops, they can also credit their growth to a new marketing plan which was implemented in 2003. Originally a supplier to large home-improvement stores, Rock Tops shifted its focus to the retail market. Robert Gasiorowski joined Rock Tops as a partner in 2002, when he began crafting the plan to shift the marketing focus from retailers to homeowners. In addition to investing in the advanced stone-processing and measuring equipment, referrals to Rock Tops, from over 10,000 customers, have made the company an industry leader in production and quality.

The interview was concluded with Charlie explaining the rigid background checks performed on all applicants. “We do very detailed background checks to be sure we hire only the very best. We invest a lot of time and effort into the interview process and checking their references. We also take great pride in our training program and quality control policies to ensure top-notch customer service and professional installation of our product. We strive for 100% customer satisfaction with every job we do.”

Rock Tops has been awarded the fastest growing company in Michigan, with an average increase in annual revenue of nearly 40 percent. With over 150 employees and a multi-year expansion plan, Rock Tops has already installed over 10,000 kitchen countertops in southeast Michigan. Rock Tops has duplicated its business model by opening 10 more stores nationwide. They plan to open several more by the end of 2009. Visit to locate a showroom to learn more about this fast growing company.

Contact: Charlie Thiede 17411 23 Mile Road Macomb, MI 48042 586-263-6621 Toll Free: 1-877-ROCKTOP This press release was submitted by Right Now Marketing Group, LLC

About Rock Tops Granite

Rock Tops Granite's goal is to artfully merge the latest technology and old world stone craftsmanship in creating quality products, professionally installed. At Rock Tops we have a huge selection of full slabs. Many of our customers have described the viewing of the stone in our showroom "like going to a fine art gallery." So if you're ready for the most perfect countertops at the best possible price, or if you simply enjoy looking at beautiful things, stop by Rock Tops brand new showroom and manufacturing facility.

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Press Release Submitted On: November 17, 2008 at 2:03 am
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