Ipswich, United Kingdom (PressExposure) April 11, 2012 -- Ipswich-based Rockfresh started back in May 2011, following frustrations with ordering hip hop focused T-shirts from the USA. Ordering T-shirts featuring well-known acts such as A Tribe Called Quest, Notorious B.I.G, Black Sheep and the Wu Tang Clan was costing Milo, founder and Managing Director, a fortune.
"The tees we wanted were only ever in America which ends up costing a crazy amount in shipping and then when it's delivered, you get stung for tax." Says Milo. "We were fed up of paying £50 for a £20 T-shirt and decided to bring true underground hip hop clothing to the UK for the first time with the dopest urban streetwear brands from the US."
Milo comes with a huge passion for both hip hop and urban streetwear. Their policy is no hidden charges. If a T-shirt on the Rockfresh website costs £20, that's all the buyer pays. Even the shipping is free, regardless of the size of the order. "Even in the UK you can buy something on the net only to have VAT added at the checkout and £5 added for shipping" says Milo. "We will never do that to our customers."
Rockfresh is slowly but surely starting to make some noise in the underground UK hip hop community as DJs and MCs alike are sporting their T-Shirts for performances. Adding to the uniqueness of the offering, is the fact that Rockfresh want to be more than just a store - the website features interviews and news from the hip hop community, reflecting Milo's involvement with the underground hip hop scene since 1992. They want to get involved with the larger hip hop community and they like to talk to their customers to discuss all things hip hop. Which they are regularly found doing so via the social media platforms they use.