Brisbane, Queensland Australia (PressExposure) January 28, 2015 -- AFTER a stint overseas, which included touring with Sir Bob Geldof and the Boomtown Rats, Brisbane's most colourful real estate agent, Paul Liddy, has returned to doing what he loves most - creating a real estate 'boomtown' in his hometown, Brisbane.
A respected and highly successful 30-year veteran of the Queensland real estate industry, Liddy is definitely not your typical real estate agent. He believes in quality not quantity, limiting himself to just 4 campaigns at any one time. "It's not unusual for me to refuse just as many listings as I take on," Liddy confesses.
"I'm only interested in property that I can sell with absolute confidence and enthusiasm," Liddy said. "Take the development site at 205 Oakley Flat Rd, Morayfield for example. I know people say, 'Oh, Morayfield!' but the reality is that this is now growth central. This is going to be a great place for excellent returns."
Having spent time in the UK and USA, Liddy certainly brings a fresh perspective to the Brisbane property scene.
"In five property cycles, I've never seen the market so active," said Liddy from his new office at Ray White East Brisbane. "That makes it easier for owners to sell properties. But it can also be quite frustrating for buyers." His advice to new agents in this market is "Don't forget that one day those buyers are going to become sellers!"
Liddy is a study in contradictions. He believes in thinking and marketing 'outside the square' but has old-fashioned values about honesty and trust. He jokes, "I'm no smarter with a tie on" and yet constantly seeks creative and innovative ways to present his clients' properties to the marketplace. He has been incredibly successful in business and the secret, as he says repeatedly, is that "putting the client's best interest before my own, will in the long run be in my best interest too."
Liddy also bucks trends in current real estate practice. Rather than simply listing as many properties as he can, Liddy is highly selective about the properties he chooses to sell.
"One of my listing criteria is that it has to be a previous client or a referral, then I know we already have that absolute trust that's necessary," said Liddy. "The property has to be a great opportunity for buyers and I want to ensure that the owner's expectations are realistic. It's really important to me that everybody wins."
Feedback from clients indicates that Liddy's strategy is working. "Paul is extremely astute at assessing a client's needs and he made what can be a painful process a fun and exciting ride," said owner Layle Pavia after she and her husband sold their property in Teneriffe.
The last few years have been exciting, inspiring and refreshing for Paul Liddy, but he is glad to be back in the Brisbane real estate scene. "I'm here, doing what I love, with people I love," he says with a smile. "It's great to see old clients and old friends. And, Brisbane is Rockin!"