Newark, DE (PressExposure) August 24, 2012 -- Residents of Newark, DE, who need a roofing contractor, siding contractor, or other home improvement and repair professional will soon have an easier time locating such an expert on the Web. Locally owned business MW Roofing LLC has teamed with online marketing company Prospect Genius in an effort to boost its Web presence. MW Roofing hopes that making its Web site easier to find via an online search will help it better meet Newark's roof repair, roof replacement, window replacement, and door replacement needs.
According to a study posted by the Pew Internet & American Life Project in December 2011, approximately 47% of American adult Internet users go online for information about local businesses, including service providers like roofing contractors. Thus, without a Web site that's informative and easy to find, a locally owned business like MW Roofing could miss out on almost half of the people in the local area who need the services it offers. Thanks to the Prospect Genius partnership, MW Roofing is reaching out to those Internet-savvy consumers who might not learn about the business through another medium.
Prospect Genius's primary marketing tactic is a process called search engine optimization, or SEO. By incorporating location- and industry-specific keywords into MW Roofing's Web site, as well as other promotion efforts, Prospect Genius can improve the site's performance on search engines such as Google, Bing, and Yahoo! Studies have shown that sites in the top two or three search engine results get the most traffic, and as Prospect Genius boosts MW Roofing's search engine ranking, it should move closer to those coveted top spots.
"When Newark-area homeowners query a search engine using terms like 'roofing contractor,' 'roof repair,' and 'door replacement,' we want to ensure that they see MW Roofing among the top results," explains Matt Gallo, a senior Internet marketing specialist for Prospect Genius. "In today's digital age, having a Web site that performs well on search engine results pages is vital to small business success."