Roofontop - India's First Consumer Centric Property Portal Launched in India

New Delhi, India (PressExposure) August 26, 2013 --, India's first consumer centric property portal is empowering real estate buyers and sellers with innovative functionality, insightful content and for the first time ever - comprehensive user reviews on agents, builders and properties.

The website is highly intuitive, it detects the users login location and customizes content for that particular user (another property portal first!). The search bar itself is very powerful, giving the users the ability to search for any type of property (commercial, residential) for rent or sale, anywhere in India.

The entire website is integrated with Google Maps, the user can not only browse properties on the map, but can also see amenities surrounding properties. The technology is ground breaking, for the first time on a property portal anywhere in the world, uses clustered maps. This means properties get grouped when the user zooms out and separate out on zooming in. Maps become usable for high numbers of listings; the user no longer sees unlimited map markers!

The website also has path breaking and unique features, The Property Estimator that helps the buyers in evaluating the market value of a property instantly and The Property Auction, where one can sell a property at the best price. A new approach and a plethora of first of its kind features make a one-stop e-portal for home buyers, home owners, real estate agents, renters, builders and home service providers

And yes, all this functionality including listings with unlimited pictures & video is all FREE. currently has got maximum listings from Delhi/NCR and expects to have listings from other regions of India shortly.

The user also gets an opportunity to use the "platinum" agent network. The platinum network agents have been carefully selected based on reputation, area expertise, real estate expertise, company standing etc. After selecting platinum agents these agents go through training on customer service and customer handling. These agents are independent entities; however through this process users have the opportunity to engage with the best of the pack topped off with the cherry of customer service.

Speaking on the occasion, Mr. Anil Kapilashrami, Co -Founder, says "Our endeavor is to transform the real estate experience for users across India. Using proprietary technology, continuously mined data, and a transparent process to provide consumers with the most complete and unbiased information on properties and all related areas associated with properties like never before. Using our easy to use interface and feature rich portal not only can users find their ideal home but will actually enjoy the process. is a marketplace connecting seller and buyer and providing much needed professional and transparent services in the Real Estate industry."

About Co-founder - Corporate leader and successful serial entrepreneur Anil Kapilashrami has over 25 years of experience in the technology and consumer space. As the founding CIO of GECIS he pioneered the telecom & technology platform for the BPO/KPO industry in India, which is still used today. In his previous roles, Anil has been involved in developing products and running technology enterprises. His previous roles have included, President - Microland Services, Head - DEC Imaging Products Group, Head - Systems Integration -Imaging at PRC, Founder - Pythhos, an Analytics & Strategy Consulting Firm, Founder - Global Vantedge (now Aegis). is funded by the founding members and an initial friends and family round. They are currently in talks with investors for the next round of funding. expects to have annual revenues of 350 crores in five years with users and brokers pan-India.

About aims at transforming the real estate scenario in India by merging the two distinct worlds of real estate and information by providing users with a world class technology to help them make well informed real estate decisions.

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Press Release Submitted On: August 26, 2013 at 2:09 pm
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