Dubai, Dubai United Arab Emirates (PressExposure) January 04, 2007 -- Dubai - Royal Scroll announced today that it has selected EvaCast as its new Lead Agency, which will encompass advertising and integrated brand communications responsibilities. The decision follows a four-month competitive review process that included four finalists.
"All of the participants made compelling presentations that made for a difficult decision," said Robert Stevens, Executive Vice President and Chief Marketing Officer for Royal Scroll. "Ultimately, EvaCast stood out by possessing and conveying the key attributes we were seeking in a partner to assist us in extending the meaning and significance of our brand, to maximize the impact on our business."
"We're thrilled and honored to be chosen by Royal Scroll as their lead agency partner," said Stuart Wilkinson, Marketing Director - Middle East. "Royal Scroll has done a remarkable job of defining their brand essence over the last twelve months and now our charge is to fully deploy our agency resources and talent to galvanize that vision throughout the organization and their multitude of different audiences, from the inside-out. We're excited about the tremendous potential and innovative marketing opportunities that lie ahead. Simply stated, we can't wait to get started."