Noida, India (PressExposure) April 19, 2008 -- The transition from Web 1.0 to Web 2.0 has been as smooth as the transition from reading to writing, companies to communities, client server to peer-to-peer, home pages to blogs, wires to wireless, owing to sharing, Web forms to Web applications, screen scrapping to APIs.
Virtual communities leverage the Web 2.0 technology and thrive upon social interaction between online users in order to generate revenues. Online businesses today are incorporating virtual communities that can be organizational, regional or topical depending on the business. Various online media such as blogs, chat rooms, wikis and internet forums have become great knowledge-sharing resources.
Rupiz Media, a professional web development and search-marketing firm, develops business-oriented community softwares. Operational since 3 years in the UK, it has successfully developed over 100 feature-rich web-applications for various online businesses. The company has recently completed an online community for PaisaWaisa, an online portal in the business of finance. Rupinder Khurana, Co-Founder and Director, Rupiz Media states, "It is a significant achievement, especially since we do not have many community models working for the finance domain. The aim behind the community is to enhance the online experience of PaisaWaisa users on the lines of Web 2.0."
Incorporating the latest technological tools such as AJAX, SQL server and Java, the community helps its users to share and exchange information, news, knowledge and opinions on all topics related to finance. Apart from the standard community features of voice/video/text chat, blogs and forums, the community presents exclusive features like:
1. Online Advisory Board - PaisaWaisa.com features a board of financial experts to resolve finance related problems of its customers. Users can also apply to become members of this advisory board.
2. Message board- It is a bulletin board for portal-users to exhange views and share opinions related to finance industry.
3. News section - This section displays current news in the finance industry.
4. Contact Grabber- It enables the users to send bulk invites to their friends on various social platforms such as Facebook, Orkut, LinkedIn besides using address books from Gmail, AOL, Yahoo etc.
Harnessing the Web 2.0 model, the community lays special emphasis on according a sense of "ownership to users". They can set privacy settings for their profile, accept/ reject the comments made on their blog, rate the questions posted on the forums and cast their votes on the polls running on the community. Social collaboration is being used to the hilt for keeping user-generated content productive, relevant and cleansed of offensive, objectionable and spam-related stuff.
Adding another one to their long list of the many achievements, the launch of PaisaWaisa.com is yet another feather in the cap of Rupiz Media. Clearly, they have taken the Web 2.0 phenomena in their stride. And how! Delivering mission-critical, business-intensive softwares, innovative Web applications [http://www.rupizmedia.com/web-applications] serving a wide spectrum of industries and exceeding client expectations, is this the making of the next online-marketing giant?