Noida, India (PressExposure) April 19, 2008 -- E-mail marketing comes second only to search marketing as the most effective online marketing strategy. E-mail campaigns have become an inseparable part of the marketing mix of most modern day business organizations. Being pro-active in their approach, it lets the advertiser "push" the message towards his audience, as opposed to the passive, "pull" approach of a website that waits for customers to visit.
The speed and ease of distributing information to the targeted customers, relatively low cost when compared to other media, high ROIs when implemented properly and complete response-measurement are just a few of many advantages of e-mail marketing applications.
"E-mail marketing has eliminated the hassles and the drudgery of traditional media. Nothing produces more sales than a well-written and organized bulk e-mail marketing campaign targeted to your existing customers", says Rupinder Khurana, Co-Founder and Director of Rupiz Media's parent company- Rupiz Infotech.
A pioneer in the global online marketing industry- Rupiz Media has recently launched its latest innovative e-mail marketing application. This application helps organizations to create e-mail campaigns and promote their products in front of their target audience.
A few sterling features of Rupiz Media's E-mail Marketing System are:
Meenakshi Wali, Co-Founder and Business Development Head of Rupiz Media adds, "We create innovative online tools that enable organizations to become more competitive. Our Mass Mailer bulk email software is a superior product and is easy to use. It aims to increase the effectiveness of our client's Internet presence."
The e-mail marketing application supports three kinds of user profiles, viz., the administrator, the company and the user. Each of these enjoy exclusive set of privileges which include-
The application comprises of various modules like Company Management, Contact Management, Campaign Management, Report, Opt-in/Opt-outs, Bounced messages and Summary; all of these significantly enhance the rights of an administrator.
Considering the fact that two of the most popular activities done by the global internet population are e-mailing and product research, an email newsletter full of valuable information arriving in the user's inbox will only cash-in on both. Effective email marketing [http://www.rupizmedia.com/eMail-marketing] software created by experts like Rupiz Media, can hence facilitate vigorous growth of an organization.