Navi Mumbai, India (PressExposure) April 29, 2009 -- Given that an overwhelming majority of India's population lives in rural areas, retailers are fast penetrating rural India. Rural India is experiencing the same changes as urban India - changing consumer preferences and consumption patterns, increasing exposure to different lifestyles and products, and increasing purchasing power. As much as Rural India presents a great opportunity to retailers, there are still many challenges that have to be overcome.
The report captures the trends of rural retail in India :
Presents data on penetration of retailers into rural and semi-urban areas Provides a list of major retailers and manufacturers who have penetrated rural India Analyzes opportunities, challenges and means to overcome these challenges And contains relevant tables
Major retailers featured in the report are Big Bazaar, Spencers, Reliance, ITC's Choupal Sagar, Hariyali Kisaan Bazaar, Godrej Aadhar, Triven Khushali Bazaar and others Major manufacturers featured in the report are Unilever, ITC, Dabur, Marico, LG, Mahindra & Mahindra, Nokia amongst others.
This report will be useful to :
Researchers and Consultants studying the Retail Industry in India Analysts tracking the Indian Retail Industry Executives belonging to the Retail Industry Investors - Foreign and Local Research and Management Students
For more information, kindly visit : http://www.aarkstore.com/reports/Rural-Retailing-in-India-12053.html