Russell Simmons Green Initiative Bracelet - Exclusively at H.Samuel

Herts, United Kingdom (PressExposure) July 03, 2008 -- Russell Simmons Launches The Green Initiativeâ„¢ Bracelet in the UK H.Samuel and The Simmons Jewelry Coâ„¢ ([http://www.hsamuel.co.uk/webstore/static/features/russell_simmons/jewellery_collection.do]) are proud to introduce an exquisite collection of premium quality malachite and raw diamond unisex bracelets in aid of the Diamond Empowerment Fundâ„¢.

Worn by celebrities such as Beyonce Knowles, Mischa Barton and Forest Whittaker, this statement piece is now internationally recognised as a symbol of universal support for the African people. The design of the bracelet is a perfect representation of the beliefs and aims of the charity behind its launch. The green malachite is symbolic of the care of the planet and, in fact, the African continent and its natural and human resources.

H.Samuel Exclusive Founded in 2007, the Diamond Empowerment Fund™ (DEF) is a non-profit international organization established in order to work towards the empowerment of Africa. The fund’s mission is to raise money and support education initiatives that develop and empower people in African nations where diamonds are a natural resource.

Available exclusively in selected key H.Samuel stores and from [http://www.hsamuel.co.uk], The Green Initiative bracelet is available in two unisex sizes and is priced at £125. There will be a donation of $20 ($US) to the Diamond Empowerment Fund™ from the sale of each piece, in order to further aid the African people through structured educational programs.

Also Available - The Steel Collection The Simmons Jewelry Coâ„¢ ([http://www.hsamuel.co.uk/webstore/static/features/russell_simmons/jewellery_collection.do]) collection has taken the United States by storm and its exclusive UK debut at H.Samuel has been hotly anticipated.

Designed by Russell Simmons himself, the Steel Collection features a unique combination of materials, each piece consisting of steel, rubber and diamonds. Taking inspiration from Hip-Hop culture the oversized, bold and edgy designs command the position between high fashion and jewellery, with an added urban edge.

Godfather of Hip-Hop Russell Simmons is the Godfather of Hip-Hop culture. As creator of Def Jam records, he made Hip-Hop the biggest selling, most vibrant and important youth culture of all time.

Other credits include Phat Farm and Baby Phat, the best selling book, ‘Do You’ 12 Laws to Access the Power in You’ and continued work in Africa.

About H.Samuel – A Nations Favourite H.Samuel are the nation’s favourite High Street Jeweller with over 375 stores and a retail website at [http://www.hsamuel.co.uk]. Featuring an incredible range of watches including fashion watches, through dress and sports watches, H.Samuel also has a stunning range of jewellery, collectibles and gifts for all occasions, offering something for every taste and style. H.Samuel is part of the Signet Group, the world’s largest speciality retail jeweller. To see the full range of Russell Simmons Co. Collection and grab some of their style for yourself go to: [http://www.hsamuel.co.uk/webstore/browse/N/54+4294966886/]

About Signet Trading Ltd

PR contact:
Jason Edworthy
Digital Communications Manager
Signet Trading ltd
www.hsamuel.co.uk
www.ernestjones.co.uk
D - 0208 207 8331
E - jason.edworthy@signet.co.uk

Press Release Source: http://PressExposure.com/PR/Signet_Trading_Ltd.html

Press Release Submitted On: July 03, 2008 at 4:52 am
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