Lutterworth, United Kingdom (PressExposure) July 28, 2009 -- The rise of the internet over the last decade has been phenomenal, and one of the biggest things that has been learnt about web users as a result, is what an impatient bunch they are. If your business has an online outlet, customers are only ever a click away from leaving your site, and navigating to one that suits them better. The Creare Group make it their business to stop this from happening.
Web usability guru Dr. Jakob Nielson describes users as "ruthless" and notes how their lack of patience increases the need for effective online brand management. The rise of search engines only compounds this need, as people are equally impatient in how they use them, and will often only look at the highest ranking results on any given search. Research carried out by Comscore has shown that Americans conducted more than 14 billion core searches - an increase of more than 4 billion in just a year.
Clearly search engines must be used by web based companies in the most advantageous manner, and SEO companies worldwide have been quick to show their customers how best to encourage web traffic. The Creare Group have been paying great attention to the Digital Britain report - so as to make the best use of its findings.
It reveals that the internet is now beginning to be seen by many as a basic utility, and fast broadband is becoming a right, not a privilege. These changes are of key importance, and mean that any SEO or web design firm must be getting their strategies exactly right in order to be meeting targets and increasing traffic.
Creare appreciate the relevance of both internal and external SEO, and their trained specialists work to use the right keywords in the right content, with plenty of quality links. From article submissions to social media management, their content writers know full well that if what they write isn't clear, concise and incisive, their audience will soon lose interest, leaving customers losing money.
This also links in to The Creare Group's web design strategies, with their expertly thought out philosophy of design accounting for both companies and customers. They include the perfect balance between great-looking sites, and full functionality and ease of use. With faster and faster broadband becoming a necessity for web users around the globe, customers must not be kept waiting. Flash animations are used together with video media and, of course, quality content, to ensure no one is bored for long.
"At Creare, we realise that to keep the attention of our audience we must combine excitement and practicality. Our creations must inspire users, but they must also be able to retain this interest in the long term." Mike McKinlay, MD.
So even on the internet it would appear that beauty is only skin deep. Any site must be attractive, appealing and visually inspiring, but scratch beneath the surface, and if the content and usability fail to match up, users won't be visiting for long. The Creare Group understand that web design and Search Engine Optimisation must be used together to ensure the ultimate browsing experience, whatever you are looking for.