Derby, United Kingdom (PressExposure) March 28, 2012 -- The problem many small and medium sized business owners have today when investing in Search Engine Optimisation, known as SEO in short, (as with much of their marketing) is this: how do they know it's working for them?
It is easy for many business owners to make wrong assumptions about their search engine marketing - common ones include assuming they ARE getting enquiries if they are on the top of Google (it could be for a keyword with no search traffic or all the visitors could be bouncing off the website), assuming SEO is NOT working if people do not call saying they found you online (if you do not ask they will not always tell you) or if your turnover has not gone up (there may have been a huge downturn in business without the SEO).
Derby based SEO Agency, JDR Websites, have recently launched a range of solutions to this problem; Firstly, the opportunity to have a tracking number on the website monitoring all the incoming calls; secondly an enquiry form template including a telephone script for staff answering the telephone; and the third is a simple spread sheet which telephone staff can fill in to monitor the enquiries and conversion rates.
Sales director Will Williamson said, 'These tools are simple to use and easy to implement. Our clients will get more from our SEO services as a result - getting accurate feedback about the success of the campaign means we can adjust the keywords or web pages quickly so our clients get results. Not only that, they will be able to make better decisions about all of their marketing - often when businesses start testing and measuring the real results of their marketing (not the results they assume they are getting) it throws up some amazing information, sometimes saving them thousands of pounds.'