1552 Goldcliff Circle Washington, DC (PressExposure) May 08, 2009 -- There are various strategies employed by web design companies to improve traffic in a site. Some use seo techniques to increase a siteâs popularity while others result to hiring services of a pay per click advertising company.
Search Engine Optimization (SEO)
Because of the popularity of search engines, SEO companies have devised several techniques and methods to utilize them in increasing the volume of traffic in a site.
Basically, the aim of SEO is to make a site visible and popular enough to be included in the search results list. Because according to studies, the earlier a site appears in the query list, the more visitors it will likely receive from the search engine.
SEO companies use a variety of affordable seo services or techniques in order to improve a siteâs rank in these result lists. These services may range from web design such as layout and animations to scripts, keyword generation and even to traffic monitoring.
Pay Per Click Advertising (PPC)
Pay Per Click (PPC) advertising companies increase traffic in a site through different means. Just like popups, ppc advertising services bring viewers to a site through a more active kind of exposure. Instead of depending on search engines, traffic comes from various pages that get paid to advertise a client website. However, in contrast to popups, these ads are already incorporated on the page and the owner pays the ppc company if someone, hopefully a potential client, clicks on the link or ad. This allows pay per click to bring faster results than SEO.
Also, aside from providing speedy results, ppc allows the client to customize the specific page that the website owner wants to promote. This is done by making the ad cater to a specific product or service to attract appropriate customers. It generates the right customers while filtering out visitors who just accidentally happen to click on the site which then leads to higher conversion rate for many websites.
Although both companies can work independently, a combination of services from both is usually employed. This ensures quick as well as long-lasting results. Also, when done appropriately, the combination of both approaches can make up for the expenses in employing PPC services.