Orissa, India (PressExposure) August 28, 2009 -- Search engine rankings are critical for online traffic. A good SEO can help you increase traffic to your site with high quality web.
By frequently adding fresh content, you achieve better ranking with search engines. And to make the search engines happy, that content must be optimized to keywords. BUT itâs just as critical that your copy pleases human eyes, too. The content must be original, relevant, timely, and easy for humans to read, understand, and act upon. Anything less wonât work.
Search engine optimization is the process of improving the volume and quality of traffic to a website from search engine via organic search results or natural search results. As an Internet Marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search Engines crawls the site first, index it and bring those results to the Search Engine Results Pages for your keyword.
Webmasters and website content writers began optimizing sites for search engines in the mid-1990s. Initially, all a webmaster needed to do was submit the address of a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider, downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.
There are two main types of search engine optimization â on-page and off-page. On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content. Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
The on-page elements or factors that you need to change in order to improve your website's positions in search engines include title Tag, header tags, page content, alt tag, Meta description tag and Meta keywords tag. Title tag is the tag that defines the text in the top line of a web browser. The title tag is probably the most important on-page factor because search engines usually use the title tag to provide a link to the sites which match the query made by the user. Thus, adding your main keywords to the title tag will definitely boost your website's rankings. The H1 header tag will be used as the title of the content on the webpage. As search engines read pages from top to bottom, so the H1 tag should contain your most important keyword and it should be placed at the top of the page which will be seen by your visitors. Page Count Use your keywords throughout the page content in natural ways. The alt tag of web site images should contain the keywords. Search engines will use your Meta description tag as the short description of your website listed in their search result pages. Thus writing a keywords-rich description will surely help in improving your website's position. Meta keywords tag may have been completely ignored by Goggle and other search engines but not Yahoo. Yahoo is still encouraging webmasters to use Meta keywords tag for improving the rankings of their websites.
Off-page optimization concentrates on increasing the number of backlines. Backlines or inbound links mean the links to your website from other websites. The more websites linking to your site, the higher your website's positions will be. There are actually two types of backlines: 1) One-way link - A relevant website links to your webpage without requiring a link back from you. 2) Reciprocal link - The owner of a relevant website agree to place a link to your website and in exchange you provide a link back to the owner.
In order to rank high, we need to build as many back links as possible. But shouldnât grow back links too fast as Goggle may de-index your website for this reason. Different off-page factors for goggle page ranking are- Search engine submission, Directory Submission, Article submission etc.
SE submission: Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results. Article: Writing several articles and submitting them to article directories for publication is a great way to build one-way links. By including a link to your website in your articles resource box, you not only gain quality one-way links but also drive free targeted traffic to your site. Your articles may drive truckloads of traffic if they are impressive. There are hundreds of article directories if not thousands. You can find them by going to goggle and entering the search term 'article directories'. Directories: Submitting your website's link to directories is another way of getting back links. Directories normally offer 3 types of listings:
1) Paid listing 2) Free listing 3) Free listing but require a link back from you.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
SEOINDYA is one of the best SEO Company in India which provides a wide gamut of SEM service or SEO service in all over the world. And the main goal of SEOINDYA is to improve site rank position on major search engines like Google, Yahoo, MSN and to increase targeted traffic and business, which is one of the most successful business need in todayâs business world for both online and offline business. I have more about of experience of article writing. Have a vast experience in SEO field. Had done good work in bringing some of Company in good ranking at Search Engine Marketing. Now making a search work to get more detail about how the search engine machine eyes your site. Searching some more factors.
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