Scotch Plains, NJ (PressExposure) July 19, 2011 -- The Internet is an interesting place. It connects people from all over the world: NJ to CA, Australia to Brasil etc. As a result of this connection, it is a unique forum for advertising and marketing, but only if it is used correctly. Most people think that an online business is easy to create and run because all it requires is a website. However, there is much more involved with running a successful online business because that website has to be first indexed by the search engines and found by consumers. And then, this website has to be user friendly in order for the business to create a conversion.
These different aspects of running a successful online business fall under the category of Search Engine Marketing (SEM) which in lay man's terms, is the several different techniques used by online businesses to get indexed by the search engines and hopefully become the first result on the search engine result page. SEM includes Pay Per Click Campaigns, consistent release of content, good back- links and reviews. But at the same time, the business needs to focus on Search Engine Optimization (SEO) which in layman's terms is the optimization of the website. SEO includes web design, keyword placement, web layout, color scheme and images. Focusing on both SEO and SEM is necessary in order to create a profitable online business, however, it is time consuming. As a result, there are consultants that specialize in SEO and SEM. Currently, one agency that offers an SEO and SEM consulting service is an advertising agency based in NJ, BullsEye Marketing.
The experts at BullsEye Marketing understand the different components of SEO and SEM and therefore, they can manage the online advertising that SEM requires and they can enact the web solutions that SEO needs. BullsEye Marketing can take care of SEM and SEO for a business so the business can focus on converting leads to sales and refining its products or services. Currently, BullsEye Marketing is managing SEO and SEM for clients in NJ, PA and NY. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services/sem-experts/.
BullsEye Marketing is a privately held advertising and marketing company located in Scotch Plains, NJ . We provide businesses with advertising, communications, public relations, traffic building, and marketing strategies that have proven incredibly effective over our 25 year history. We specialize in both online marketing (search engine marketing, email marketing, web site design, etc.) and traditional marketing (print media, direct-mail campaigns, broadcast communications, etc.). To see our work and learn more about us, please visit our website at http://bullseyenj.com.