Lutterworth, Uk (PressExposure) September 14, 2009 -- Today sees the release of The Creare Group's latest search engine optimisation video blog, this week focussing on the importance of web accessibility. It discusses why accessibility is so important, how exactly it can help your SEO in terms of impact on rankings, in addition to explaining how you can ensure your site is as accessible as possible.
With so much content available on various tips for SEO and Web Design, these handy videos are one of the best ways to stay up to date with any developments in the industry.
It is vital to remember that any well designed web site should be able to perform efficiently for all its users, including those who do not have much internet experience and those with disabilities. Furthermore, The Creare Group observe how search engine spiders work in a very similar way to much modern accessibility software, such as screen readers. Furthermore, just as those who are visually impaired may not be able to accurately view images, neither can these spiders, making tools such as ALT tags exceedingly useful for SEO purposes.
Two other great things to remember are site maps and descriptive anchor text. Sitemaps are used by blind and disabled web users to quickly and easily navigate a site, and again they make it easier for search engine spiders to understand the meaning of web pages. Similarly anchor text, which is used to describe the page it links to, helps with site navigation. This is also one of the aspects used by Google to help determine the PageRank of a particular site.
To allow for the best possible navigation it is important to ensure all content is as relevant and varied as possible, allowing users to effectively visit the pages they want to and search engines to gain a better understanding of your site as a whole. For more information and direct help and advice on how to achieve accessibility, the Creare blog is an incredibly useful resource and can be found on YouTube and on their site.
"It is impossible to underestimate the true value of web accessibility. The Creare Group understand how all these considerations are crucial not only for a number of users, but also to ensure your site's rankings remain as high as they possibly can." Amelia Vargo, SEO Consultant
The Creare Group have also released their weekly website design video blog, which emphasises the importance of optimising your CSS. Together with the SEO blog, these videos provide invaluable advice on a number of different aspects of design and optimisation.