Hicksville, New York (PressExposure) February 22, 2012 -- Looking carefully, these days we see multiple functionalities associated with the websites. On a big picture companies are modulating their processes into their websites that includes selling through e-commerce, customer management and communications. Having seen that, it must also be kept in mind that every business need is unique and must be tailored with the help of a specialized set of tools. Although there are various tools, each meant for a specific business challenge, but is has been observed that Drupal has spread its arms to solve most of the business challenges spreading across large corporations to small firms.
"Regarding the growing trend of e-commerce sites, it is necessary that the site finds its customers automatically. Since Drupal provides a search engine friendly framework, URL optimization and a host of contributed modules, I prefer Drupal to get started with an e-commerce site" said Jayneel, Managing Director of Openxcell Technolabs. Apart from search friendly framework, Drupal also facilitates a secure transaction environment for the buyers and its robust content management system helps to build an interactive environment with blogs, forums, product reviews, and articles that helps in customer retention.
Extending further into content management Drupal web development is also an optimal choice for small firms who want customized content management options for a stipulated budget to sustain in the current ecosystem of e-business. With Drupal, developers can modify each and every page of the website, images, texts and design elements. It also allows customizing links on every page of the website with a single command. With Drupal one can easily think to build and modify their sites adding complex features for interactive rich media, community portals, photo galleries and much other functionality that are also required by small businesses.
"We have been using a project management system (PMS) based on Drupal that allows sharing of documents with our clients and we use it to keep out clients updated on their projects" says Kalyan, Marketing Executive at Openxcell. The PMS is infact a concrete example of Drupal's ability to create a CRM cum content management system for small and medium enterprises with budget constraints.
Apart from customized content management, Drupal is highly effective as a CRM tool and has earned its name in managing customer relationships for large enterprises. With a Drupal architecture interface, customers can themselves provide their own contact information. Contacts also self identify themselves when they visit the site for the second time allowing the site owners to identify their customer's browsing behaviour. With Drupal it is also possible to track regular buyers who contributed to a fundraiser program or participated in the marathon conducted for brand awareness. This is possible by integrating the contacts that the site owner has generated and combining it with the e-commerce site. Due to this Drupal has been highly adopted by large enterprises to integrate and exploit data and analytics to leverage their business as a whole.
Drupal is constantly evolving with new releases. The community continuously upgrades its modules to make it better. However it's interesting to note that the space of creativity that allows robust customization is never neglected which makes Drupal suitable for creating solutions for a wide spectrum of business challenges irrespective of their size.
OpenXcell Technolabs is a world class web development company that specializes in Drupal web development. The company holds the prestigious ISO 9001:2008 certification and is also a member of NASSCOM and Drupal community. Openxcell has its headquarters located in the US with its app development centre located in India. Openxcell is participating in CeBIT 2012- Hannover, Germany at Hall 6, Stand D-44.