STINSON Brand Innovation, Inc Releases Its Latest White Paper, "How to Overcome the 6 Challenges of CME with Innovative Media"

Chicago, IL (PressExposure) March 05, 2009 -- STINSON Brand Innovation, a health, science, and technology brand consultancy, has announced the release of a new white paper for CME providers and program sponsors titled, “How to Overcome the 6 Challenges of CME with Innovative Media.” The white paper is available for free download at [http://www.stinsonbrandinnovation.com/brand_thinking.htm]

The STINSON white paper not only features experts’ viewpoints, but also a Q&A on topics of interest to the industry. The 6 challenges of CME reviewed in the white paper include: 1. Operating with restricted budgets 2. Seeking alternative sources of grant funding 3. Adapting to new grant application process and requirements 4. Measuring the impact of CME 5. Integrating adult learning principles 6. Interpreting and adapting to meet regulation changes

The expert panel included Linda Raichle, PhD, FACME, president of Spectrum Medical Education; Shawn Whalen Shinn, senior vice president at the Center for Biomedical Continuing Education; Leslie Lundt, MD, director of the Foothills Foundation; and Paul Boidy, executive vice president of business development for ReachMD. Their comments were featured in a recent webcast produced by STINSON, hosted by MM&M, and sponsored by ReachMD.

“In developing this panel discussion, we applied our proprietary brand communication tool, C.H.E.M.” says Mark Stinson, president of STINSON Brand Innovation. C.H.E.M. stands for connect, honest, easy, and motivate.

Stinson added, “This process helped us generate relevant content that will connect with CME sponsors, be honest about the changes in the educational environment, make it easy to evaluate media options, and motivate participants to consider innovative new mediums for CME.”

“How to Overcome the 6 Challenges of CME with Innovative Media” is the eighth white paper published by STINSON Brand Innovation on topics ranging from brand strategy to brand experiences. They are all available for free download at [http://www.stinsonbrandinnovation.com/brand_thinking.htm]

About Stinson Brand Innovation

STINSON Brand Innovation is a health, science, and technology brand consultancy. The firm’s expertise includes brand strategy and positioning, corporate branding, interactive and digital branding, branded customer experiences, and brand team facilitation. Founded in 2004, STINSON is attracting global clients and collaborators for work on brands in research technology, diagnostics, medical devices, pharmaceuticals, integrated healthcare delivery, and patient advocacy. The consultancy is headquartered in Chicago with offices in Boise and Philadelphia, along with affiliates in Istanbul and London. More information is on the firm’s website at http://www.StinsonBrandInnovation.com

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Press Release Submitted On: March 05, 2009 at 10:18 am
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