Safe Sex Underwear Contest Exposes Intimate Communication Gap

San Francisco, CA (PressExposure) July 14, 2008 -- Over 500 armchair designers from around the country competed for prizes, fashioning original branded underwear online-- complete with artwork and slogans-- to emphasize “safer sex” messages and the importance of supporting communication between partners.

“InBrief: What if Ur Undies Had the Last Word” was hosted by Brickfish, the innovative social media marketing platform, and Internet Sexuality Information Services, Inc. (ISIS), a nonprofit organization promoting sexual health. And the winners are….

Grand Prize winner Tina Nguyen (Pomona, CA) designed Riding Safely, a line of men’s and women’s underwear that lets partners know they need a ticket to ride. Ms. Nguyen will receive $1000 (scholarship or cash equivalent) and 12 pairs of women’s underwear with her design.

Image Buzz winner Dan Brown (Corvallis, OR) designed The Real Reason Dinosaurs Went Extinct, that ponders what if dinosaurs knew about safe sex? Dan will receive $250 (scholarship or cash equivalent) for the best entry among the top 100 generating the most attention across the Internet as determined by the ISIS expert selection panel.

Community Sweepstakes winner Chrissy Olsen (Muncie, IN) will receive $250 (scholarship or cash equivalent) from among everyone participating in the contest in any way (whether viewer, reviewer, or voter) as selected by Brickfish.

“We stitched together the fabric of social media to deliver an important message: Discussing STD prevention, HIV awareness, and unplanned pregnancy is awesome - whether you're sexually active or sexually anxious," said Deb Levine, ISIS Executive Director. “The campaign emphasized that even in the heat of the moment with only a pair of underwear between you and your partner, there is still time to talk. This contest is a great example of effective use of social networking and new media to encourage young people to develop lifelong patterns of healthy sexual communication."

“InBrief,“ launched between April and May 2008, resulted in more than 500 entries and more than 650,000 engagements through votes, views, reviews and content created. Submissions were posted on hundreds of social networking sites across the Internet, including Facebook, Myspace and Xanga.”

“ISIS’s 'InBrief' was a great example of how to use social media to get the attention of a young audience by taking a humerous approach to expanding awareness around a vital public health concern ” said Brian Dunn, CEO of Brickfish. “ Social networks are populated with friends talking to friends which are the most influential people in our lives We hope more people will continue to spread the word, not the disease.”

About Brickfish

Brickfishâ„¢ is a social media advertising platform that taps into the power of consumer driven marketing on the Internet. Our patent-pending technologies provide brands and agencies with a single source solution to leverage the power of social media sites and user generated content for truly effective online marketing efforts that drive awareness, analytics and action. Clients use the Brickfish platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is virally shared from consumer to consumer via hundreds of social media sites, blogs, email, IM and more. Campaign participants generate meaningful brand dialogue by creating, reviewing, sharing, voting upon, and watching brand-relevant content. These interactions are tracked with our Viral Mapâ„¢ technology, which then provides detailed analytics on campaign reach, performance and demographics. This viral, consumer driven marketing approach results in relevant and authentic brand interactions and has proven to be 5 to 10 times more effective than existing online advertising methods such as display ads and search marketing. Scores of brands have hosted successful campaigns on the Brickfish platform, including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy, Proctor & Gamble, and more. CONTACT

Rachel Kay 619-867-7353

Deb Levine 510-835-9400 []

About Internet Sexuality Information Services, Inc.

Internet Sexuality Information Services, Inc. (ISIS), founded in 2001, is an Oakland CA-based 501(c)3 nonprofit organization working locally, nationally, and internationally to develop innovative sexual health resources through technology strategies and effective collaboration among corporate, public, and nonprofit sector partners for awareness, education and prevention programs that improve people's lives. More information at:

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Press Release Submitted On: July 14, 2008 at 4:37 pm
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