, (PressExposure) May 10, 2008 -- "What is your sales technique for your small business or sales career?" This is the questions that sales and personal empowerment coach, Alvin Day wants to put to Sales Representatives and Small Business Owners everywhere.
"I find that many people start a business because of their knowledge in a specific area," explains Day. "Since their primary motivation for starting the business was their love and knowledge of a specific craft, skill or service, they then consider this function to be the most important part of their business...that thinking is wrong"
Whether you are a mechanic opening up an auto shop or a fitness expert opening a gym, Day contends that your primary focus must be on sales and marketing. An effective sales and marketing plan will keep a reliable influx of new clients coming into your business. Knowledge and quality of your products and services will help you to retain those clients.
This combination will keep your business going, so let's examine some insight as to the sales and marketing component.
Day follows his questions with a few suggestions for those have could use some improvement in this area.
As you create anything to do with sales and marketing, telephone pitches, brochures, write-ups for your website, anything at all, keep in mind that its primary objective is to create sales. "I have come across many a beautifully arranged website, leaflet or other such advertisement where the business owner uses jazzed up language to describe a subject most interesting to him or her," Day continues.
"But this business owner often fails to make a sale because he writes text that is merely descriptive of what he does instead of writing text that will focus on getting a customer to buy."
To strengthen the messages you send out to customers through the internet, mail and other advertising media, Day says you must acquire the persuasive skills required to influence prospective customers.
Day also suggest that you learn how to color your words with persuasive language; communicate from the perspective of the prospect's benefits; and, apply other tactics used by the most successful sales professional.
Day's philosophy basically links sales success to the acquisition of persuasive skills. "When you sharpen your persuasive skills, you will greatly increase your ability to sell your products and services. Use the many resources available to you to increase your sales, keep your customers loyal and make your business successful."