Valparaiso, IN (PressExposure) July 13, 2009 -- "Why is selling so difficult? How come as children we could convince our parents to buy us the newest toy on the market, but we can't summon the courage or conviction to close a prospect on buying a product or service that we know will help them solve an important problem?" Evan Carmichael asks this basic question in this newly released book on sales "be the Red Jacket in a sea of gray suits, The Keys to Unlocking Sales Success" by Leanne Hoagland-Smith and published by Sales Gravy Press. Given the plethora of sales books on successful selling, Carmichael's simple question still remains unanswered until now.
"Be the Red Jacket in a sea of gray suits, The Keys to Unlocking Sales Success," answers that question by identifying the major obstacles keeping sales success locked away. When sales professionals understand that selling is actually very simple by finding the right key for the right lock and then turning the key, the end result is more sales.
In this easy to read book, Leanne helps novice to experienced sales professionals understand that sales success starts first within each individual and the will or values necessary to sustain sales progress. She explores how the words sales people think, say and write can dramatically affect their sales success. Then, Leanne bores down into the mechanics from color in business cards to the necessity of a proven sales process as well as some essential sales skills.
One of the key areas is a discussion around the confusion between marketing and selling skills. For many sales professionals to C Level executives, this confusion probably derails more earned sales than any other obstacle.
In the first chapter, Leanne clearly articulates the number one issue facing sales success. No it is not sales skills, limited marketing or sales budgets, or poor sales management. The primary lock to be unlocked is you or as she quotes the gifted philosopher Pogo "We met the enemy and he is us!"
The book also includes numerous Sales Coaching Tips providing immediate insight to existing sales challenges as well as examples of a Vision Statement to an Executive Marketing Summary. Each chapter ends with mini resource section of key takeaways, websites and books.
"Be the Red Jacket in a Sea of Gray Suits" truly demands a second read so the sales professional can take specific actions leading to increase sales from each chapter. For no matter how great a sales book, unless you take action to apply your newly acquired knowledge, you will still be one of many of those gray suits in the seas of sameness. To be the Red Jacket demands that you begin to think and act differently. This dynamic sales coaching book can truly help you provided you are willing to take action.