Sales of Personalized Pet Tags & Custom Military ID Dog Tags Booming in Columbus, NE

Columbus, Nebraska (PressExposure) October 26, 2007 -- CAS Enterprises, Inc. announced that it has been experiencing phenomenal growth with its new line of Personalized Custom Dog Tags on, its flagship promotional products website. In addition, they have been forced to quadruple their production capacity just to keep up with the combined influx of orders between the new Military ID Pet Tags and Small & RUSH! Orders of Custom Silicone Bracelets. Both of these product lines are fully customized within the United States (USA) and shipped from the CAS Enterprises, Inc. warehouse, which is located in Columbus, NE.

Clark Swihart, founder and CEO of CAS Enterprises, Inc., stated, "This has exceeded even my high expectations. We are definitely experiencing some growing pains; but, the excitement and future potential of our new state-of-the-art production facilities makes it all worth it. Plus, it just feels good to know that we are on the cutting edge and providing a cool new product to our customers."

Although Custom Silicon Bracelets & Wholesale Rubber Wrist Bands are still (by far) the top-selling product on, Mr. Swihart envisions the Personalized Pet Tags & Custom Dog Tags [] overtaking custom silicone bracelets in 2008 due to the increasing popularity and "cachet factor" of Dog Tags.

CAS Enterprises, Inc., also furnished the following article, which expounds upon dog tag history and just how far those little pieces of metal have come…

In today's modern world there's hardly anyone who is not familiar with the pair of silver, oval metal tags worn by soldiers and servicemen both now and in eras past. The common, familiar name for theses identification tags is "dog tag" because of their resemblance to the actual licensing disks worn by dogs (Recently, the army stopped calling the tags "Dog tags" and adopted the more civilized moniker "I.D tags". It has been suggested that some enlisted trainees in the 1990s complained that the term "dog tag" was offensive, but this reasoning has never been confirmed.).

While there are several dog tag formats extant around the world, it's the US Army dog tags form that we are most familiar with. They list the surname, given name, social security number (originally service number), blood type and religion - stamped on small oval pieces of metal that are worn on a metal chain around the neck. The U.S. Army was the first branch to authorize identification tags in War Department General Order No. 204, dated December 20, 1906. The Army altered its regulations on July 6, 1916, and now all soldiers are issued two ID tags -- one to remain with the body and the other to go to the individual responsible for the burial for record-keeping purposes. After WWII, the US Navy Department adopted the same dog tags used by the US Army and Air Force, which led to a single size and shape to become the American standard of today.

During World War II, dog tags were first worn by civilians when soldiers often gave them to loved ones before deployment or when dating, very much like the high school or college tradition of giving a girlfriend one's letterman jacket or school ring to wear. Also, in the 1950s, at the height of fears about a possible nuclear war with the USSR, it is rumored that all New York City public school pupils were issued dog tags to identify them in the event of war.

In recent years, the wearing of dog tags has found its way into the fashions favored by the younger generation through a style first termed as "military chic". Originally, they were worn as a part of a pseudo-style of military uniform by teens and college students wishing to put forward a tough or militaristic image, dog tags have since gained prominence in broader fashion circles, also becoming popular with celebrities like movie or rock stars and athletes. The tags can be engraved with a person's personal details, sentiments for a loved one, their beliefs or tastes, a favorite quote, or may bear the name and/or logo of a popular band or performer.

Like its military cousin, for the longest time identification tags used to aid in finding lost pets were all stamped or embossed on metal blanks which were more or less limited to a finite amount of information proscribed by the size of the embossed letters used on the tags by the machines employed for stamping. In recent years, new materials like silicone, colored metals and plastics and methods of machine or laser engraving have given birth to a cornucopia of fun, new shapes, colors, and methods of engraving for the new materials which have rendered the old stamped tags obsolete. Gone is the day of the boxy, sometimes unevenly spaced letters borne on a silver or gold-colored metal blank which was only available in limited-sized round or oval shapes.

In addition to a varied palate of colors like red, green, orange, purple, or even reflective choices like a holographic silver, tags now come shaped like hearts, paw prints, dog or cat faces, and dog houses. It's even possible to find shapes like a skull and crossbones, dog bones, suitcases, stars, t-shirts and the Liberty Bell. Now, anyone can buy personalized id dog tags and can include any type of custom message or design. New laser engraved custom dog tags engrave in a frosty white for a great eye-catching contrast of colors. Modern dog tags or I. D. tags have clearly come a long way from their humble beginnings as a way to keep track of servicemen. promotes both the customized silicone rubber wristbands [] and personalized dog tags as unique and effective church & school fund raising ideas [].

Another CAS Enterprises, Inc. property, also continues to add new items to its arsenal of products. Although it currently specializes in UFC Gloves & MMA Shorts, it has recently been aggressively adding cool new products to its Martial Arts Weapons - Escrima & Katana Swords category.

About CAS Enterprises, Inc.

Clark Swihart is the Founder & President of CAS Enterprises, LLC. For more information, please visit...

Personalized Dog Tags - Custom Dog Tags - Military ID Dogtags []

Custom Silicone Rubber Bracelets & Wristbands - Promotional Products - Fundraising - UFC Gear, MMA Fighting Shorts, Boxing Gloves

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Press Release Submitted On: October 25, 2007 at 4:48 pm
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