Salt Lake City, UT (PressExposure) June 30, 2014 -- Utah citizens may never view auto accidents, traumatic injuries or dog biting accidents with an all-too-familiar despair, ever again.
Adams Davis PC, a law firm based in Salt Lake City, Utah, is launching its first commercial next month: A major step in the development of its marketing message -- one that will explain what the firm does, and how they do it in Salt Lake City and Utah as a whole.
With 30 years of legal experience, Adams Davis has had an in-house legal team worth marketing. Specializing in vehicle, motorcycle and 18-wheeler accident cases, the firm's legal team also employs experts in surgery and catastrophic injury cases.
The company has previously thrived on its talent independent of any marketing techniques. Their new commercial strategy demonstrates confidence in their ability to convey the technical details of the legal processes they have mastered with clarity and legal terminology for the layman - something that sounds much easier than it is: Conveying the full weight of potential benefits in a complex industry has proven difficult for many law firms, especially when the citizens who need legal help most know the least about the legal process.
The firm's commercial is poised to describe tax free settlements, personal property reimbursement and its no cost consultation to Utah citizens. In a legal world where most attorneys are looking for billable hours from the outset of a simple inquiry, Adams Davis' free consultation allows potential personal injury and auto accident plaintiffs to explore their legal options - something all citizens should be granted free of charge.
The commercial will be directed toward Salt Lake City viewers specifically, although the firm is seeking business from the Utah population in general. Although it is not yet clear on which station the commercial will appear, Adams Davis plans to research which demographic will benefit most from the viewing of their commercial.