Port Vila, Vanuatu (PressExposure) January 07, 2010 -- Fashion that is designed to be sustainable takes on a new meaning when Sheena Matheiken , 30 year old New York, agency creative director, decided to wear the same âdressâ every day for one year. She has seven identical cotton tunics.
"I wanted to take the daily act of dressing up - a routine everyone relates to - and make it a part of something bigger, something more consequential", said Matheiken. âThe repetitive model of a 365 day project brings viewers back on a regular basis, which made it a great platform for fundraising".
With the aid of handmade, or pre-owned accessories provided by readers, or purchased on eBay, Matheiken says she will reinvent the problem of daily dressing and post her efforts on her blog, The Uniform Project.
This is a walk down memory lane for Matheiken, as she and her cohorts, at a public school in India, never let their compulsory uniforms stifle their creativity.
The Akanksha Foundation has raised enough funds to put 109 slum-living children in India into school for one year, with over $40,000 collected to date.
The mastermind behind the dress and close friend of Matheiken, designer and consultant, Eliza Starbuck plans to continue the fund raising by producing and releasing the dress for sale. The dress can be worn either back or front, or as an open tunic. It has deep hidden pockets, as Matheiken has an aversion to carrying purses.
Viewers get the opportunity give the outfits a rating and those who donate accessories get a mention in the blog. Matheiken also asks viewers and other designers and friends to collaborate with her on new ideas for any interesting and original ensembles.
The question remains however, what will Matheiken wear the first day of her release from her one year vow and will other fashion conscious ladies take up the innovative attempt of stretching their fashion dollar further?
### Dr Wendy Stenberg-Tendys and her husband are CEO's of YouMe Support Foundation ([http://youmesupport.org]) provide high school education grants for children who are without hope. You can help in this really great project by taking a few minutes to check it the Tropical Island Treasure Chest at Win a Resort ([http://winaresort.com]) It really will change your life. Feel free to contact Wendy on email@example.com